The expectations of financial services are rising, especially regarding marketing and service communication in the context of customer relations. Users expect a simple and especially an individualized customer experience. How can you match these expectations?
Agile marketing engineering is the solution: We show you how to optimise your customer experience successively use case after use case and simultaneously gain your customers trust by establishing high compliance standards.
- Unlock customer data: Create the requirememts to use your customer data for marketing purposes.
- Churn prevention: Recognise customers at churn risk and react with automated prevention- and reactivation campaigns.
- Highlight compliance: Use high compliance standards as a competitive advantage.
- Get closer to your customers: Enable partners to perform their own digital dialogue marketing with local offers.
- Increase service quality: Accompany your service-processes, f.e. contract renewals, with high quality email communication.
- Improve customer retention: Automatically execute personalised cross- and upsell campaigns for new or more expensive services.
- Establish legal certainty: Implement legal requirements without interference in your marketing processes.
- Optimise successively: Improve your communication step by step with extensive testing.