Media companies face the challenge of gaining new subscribers, strengthen retention and increase usage of ad-funded content. How can you master this challenge?
Agile marketing engineering is the solution: We show you how to successively get better in gaining news customers and motivating them to consume your content, use case after use case.
- Personalise communication: Personalise your communication with data about your customers usage behavior.
- Increase usage: Automatically motivate your customers to read, hear and watch your content regularly.
- Upgrade customer status: Recommend additional or more expensive offers, such as a more extensive subscription.
- Optimise campaigns: Improve your campaigns step by step with extensive testing.
- Optimise transactional communication: Enhance your service and transactional emails with marketing data.
- Introduce use cases companywide: Roll out use cases easily for all markets, brands and entities.
- Gain news customers: Use all relevant touchpoints to win new customers respectively users for your offers.
- Churn prevention: Recognise customers at churn risk and react with automated prevention and reactivation campaigns.