New API for quick transactions: artegic expands interfaces for ELAINE

E-CRM tech­no­lo­gy pro­vi­der artegic pres­ents its new ver­si­on 4.2 of the ELAI­NE Online Direct Mar­ke­ting Sui­te.

Seam­less inte­gra­ti­on in exis­ting data envi­ron­ments and pro­ces­ses is a key cri­te­ri­um for suc­cess in email mar­ke­ting app­li­ca­ti­ons. The online direct mar­ke­ting soft­ware ELAI­NE alrea­dy offers an exten­si­ve set of uni-direc­tio­n­al and bi-direc­tio­n­al inter­faces for all pro­fi­le, work­flow, con­tent and sta­tis­ti­cal data.

As an exten­si­on of the exis­ting web ser­vice, batch and data­ba­se inter­faces, ELAI­NE 4.2 now offers an addi­tio­nal high-per­for­mance Rep­re­sen­ta­tio­nal Sta­te Trans­fer (REST) inter­face for indi­vi­du­al tran­sac­tions. Real-time pro­ces­sing of indi­vi­du­al tran­sac­tions is high­ly important espe­ci­al­ly when lin­ked to com­mu­ni­ty and soci­al net­wor­king sys­tems.

When exch­an­ging data­sets, the REST­ful API offers speeds 25 times hig­her com­pa­red to SOAP. The new inter­face forms the per­fect link bet­ween the pro­ce­du­ral SOAP-API and the fas­ter but list-based batch and data­ba­se APIs. The fle­xi­ble URI design, as well as the con­fi­gura­ble return opti­ons, make its inte­gra­ti­on in dif­fe­rent sys­tem envi­ron­ments easy.

In addi­ti­on to other fea­tures, the salutati­on con­cept was also exten­ded in ELAI­NE 4.2. Salutati­ons can now be crea­ted via a free­ly definab­le syn­tax and rea­li­sed in any con­struc­ts. You can test ELAI­NE live at the artegic stall (4/4-711) at the Mai­ling­ta­ge expo in Nürn­berg on 18 and 19 June 2008, as well as at the Road­show Online Mar­ke­ting Forum.