Online CRM consulting and technology provider artegic AG forms a new business division for strategic consulting. Under the name “XMKTNG”, artegic is establishing a new strategic approach model in addition to its technical planning and integration of online CRM and marketing automation solutions. To do this, artegic is stepping up and recruits senior expert Thomas Peschke. Thomas (43) was previously CRM Manager at Telekom Germany and in charge of Permission Marketing.
Companies recognise the need for highly responsive, individual and effective marketing as an answer to growing customer demands and increasing complexity in dynamic markets. More than ever, customers are expecting to be addressed with relevant content through personal contact points. Companies must develop a precise customer understanding and long-term, sustainable relationship. Big Data, Customer Intelligence, Social CRM and Cross Channel Customer Journey are the keywords for this. However, in day-to-day corporate practice, these needs often face a number of operative and technical obstacles. And at the same time, the pressure for results, time and cost increases.
artegic aims to establish state of the art marketing approaches in a targeted and proven way, true to the company’s vision “Enabling Marketing Excellence Online”. The newly formed business division combines the experience of artegic AG from a large number of international projects encompassing different sectors with a new approach model. Under the name XMKTNG, artegic presents the methodology, which will lead companies to Marketing Excellence Online in four phases. The focus is business model-specific, practical and target-oriented development.
“Identifying specific company potentials, deriving quick wins and measures, implementing them in a targeted way and establishing suitable processes: with XMKTNG, we provide the specific directions. Decisive is the correct choice and development of business relevant action options through a better understanding of interdependencies. By using precise marketing measures from best practice, efficiency can be increased. The important thing is to lower the operative effort through automations and process optimisation at the same time. Successful marketing with more efficient use of tools, in brief: Marketing Excellence Online. “This is our goal”, explains Thomas Peschke, Director of Customer Strategy at artegic AG.
“With the new business division, we bundle our expertise and offer a powerful and focussed approach, which is new in the market. I am glad that we have found the right person in Thomas Peschke”, says Stefan von Lieven, artegic CEO.
Thomas Peschke last worked as CRM Head for Permission Marketing at Telekom Germany. Thomas has previously held several positions at Telecom, e.g. in Operational Marketing, Business Development, E-commerce, Product Management, Commercial Management B2B, Communications and Agency Management. In particular, in Dialogue Marketing, Thomas can look back at 10 years of success.