artegic Focusses on International Growth With Software Investor Main Capital Partners

Dutch soft­ware inves­tor Main Capi­tal Part­ners B.V. has invested in digi­tal mar­ke­ting auto­ma­ti­on pro­vi­der artegic. artegic is the lea­ding Ger­man spe­cia­list sup­plier of stan­dard soft­ware for real-time mar­ke­ting auto­ma­ti­on via email and mobi­le. The com­pa­ny ope­ra­tes one of the lar­gest soft­ware-as-a-ser­vice (SaaS) plat­forms for digi­tal mar­ke­ting in Euro­pe.

artegic, con­sul­tan­cy and tech­no­lo­gy pro­vi­der of digi­tal custo­mer rela­ti­ons­hip manage­ment and mar­ke­ting auto­ma­ti­on tools, plans to expand inter­na­tio­nal­ly. Toge­ther with the new inves­tor Main Capi­tal Part­ners (MCP), artegic stri­ves to grow its busi­ness and to expand fur­t­her by con­duc­ting acqui­si­ti­ons. With MCP, artegic has part­ne­red with an expe­ri­en­ced invest­ment firm with an exclu­si­ve focus on soft­ware and SaaS com­pa­nies.

Via artegic’s tech­no­lo­gy, appro­xi­mate­ly 82% of Ger­man inter­net users are reached. artegic’s cli­ents inclu­de one in three DAX-listed com­pa­nies as well as inter­na­tio­nal key play­ers such as BMW, PAYBACK, RTL, BUR­DA, REWE, Web.de and max­do­me. Every month, appro­xi­mate­ly 2.7 bil­li­on emails, SMS and soci­al media messa­ges are dis­tri­bu­t­ed through the artegic tech­no­lo­gy in 141 coun­tries. At the core of the artegic ser­vices is the mul­ti-award-win­ning ELAI­NE Real-time CRM Auto­ma­ti­on Sui­te for power­ful digi­tal cross-chan­nel dia­lo­gue mar­ke­ting in real time. In 2015, the tech­ni­cal press nomi­na­ted this solu­ti­on as the best Euro­pean mar­ke­ting sui­te for custo­mer-cent­red mar­ke­ting.

The cloud-based, scalab­le, real-time and mul­ti­lin­gu­al ELAI­NE tech­no­lo­gy is alre­ady in use in many coun­tries, inclu­ding Aus­tria, Switz­er­land, Ita­ly, Swe­den and the United King­dom. ELAI­NE comes with a com­pre­hen­si­ve fea­ture set, inclu­ding drag&drop Cam­pai­gn Desi­gner for intui­tively desi­gning com­plex mar­ke­ting cam­pai­gns, mul­ti-chan­nel func­tio­na­li­ties for email, soci­al and mobi­le chan­nels, as well as real-time ana­ly­tics, which inclu­des pro­ces­sing respon­ses and offe­ring con­text data in real time.

Main Capi­tal will actively sup­port an acce­le­ra­ted growth stra­te­gy through fur­t­her inter­na­tio­na­li­sa­ti­on, inno­va­ti­on and expan­si­on of the pro­duct port­fo­lio. Selec­ted acqui­si­ti­ons will beco­me an important part of the growth stra­te­gy.

“Over the last few years, artegic has deve­lo­ped into a lea­ding pro­vi­der in the Ger­man mar­ket. With Main Capi­tal, we have found the right part­ner to sup­port us as a stra­te­gic inves­tor in our expan­si­on through increa­sed inter­na­tio­na­li­sa­ti­on and an expan­si­on of our pro­duct port­fo­lio. We look for­ward to col­la­bo­ra­ting with a part­ner who is cha­rac­te­ri­sed by long stan­ding exper­ti­se in our mar­ket and with com­pa­ra­ble com­pa­nies”, says Ste­fan von Lie­ven, CEO at artegic AG.

Stefan von Lieven

“artegic is a sta­te-of-the-art mar­ke­ting auto­ma­ti­on pro­vi­der with a high­ly scalab­le busi­ness model. We see gre­at poten­ti­al for the manage­ment to con­ti­nue its suc­cess­ful growth cour­se, espe­ci­al­ly through fur­t­her inter­na­tio­na­li­sa­ti­on and an expan­si­on of the pro­duct port­fo­lio. artegic and its manage­ment are excel­lent­ly posi­tio­ned to play a lea­ding role in the trend for con­so­li­da­ti­on in their mar­ket”, con­clu­des Char­ly Zwem­s­tra, Mana­ging Part­ner at Main Capi­tal.

About Main Capital

Main Capi­tal is a pri­va­te equi­ty inves­tor with an exclu­si­ve focus on the soft­ware sec­tor in the Bene­lux and DACH area. Wit­hin this sec­tor, we are the most spe­cia­li­zed com­pa­ny in manage­ment buy­outs and later-sta­ge growth capi­tal. Main Capi­tal has appro­xi­mate­ly € 150 mil­li­on under manage­ment for invest­ments in matu­re but gro­wing soft­ware com­pa­nies in the Bene­lux and DACH area. An expe­ri­en­ced team of pro­fes­sio­nals mana­ges the Pri­va­te Equi­ty Funds.

In the cur­rent port­fo­lio of Main Capi­tal are rapidly gro­wing (SaaS) soft­ware com­pa­nies like OBI4wan, Axxe­ri­on, b+m Infor­ma­tik, Ymor, Roxit, OnGuard, Share­wire, Second­Floor, ABIT/EuroSystems, Sofon Con­ne­xys, Regas, Chain­Point, RVC and TPSC. Main Capi­tal rea­li­sed many suc­cess­ful exits like IASO to GFI/Solarwinds, Zet­a­com to Gil­de Healt­h­ca­re, Actu­e­ra to Water­land Pri­va­te Equi­ty and Visi­onWa­ves to IFS AB.