Dutch software investor Main Capital Partners B.V. has invested in digital marketing automation provider artegic. artegic is the leading German specialist supplier of standard software for real-time marketing automation via email and mobile. The company operates one of the largest software-as-a-service (SaaS) platforms for digital marketing in Europe.
artegic, consultancy and technology provider of digital customer relationship management and marketing automation tools, plans to expand internationally. Together with the new investor Main Capital Partners (MCP), artegic strives to grow its business and to expand further by conducting acquisitions. With MCP, artegic has partnered with an experienced investment firm with an exclusive focus on software and SaaS companies.
Via artegic’s technology, approximately 82% of German internet users are reached. artegic’s clients include one in three DAX-listed companies as well as international key players such as BMW, PAYBACK, RTL, BURDA, REWE, Web.de and maxdome. Every month, approximately 2.7 billion emails, SMS and social media messages are distributed through the artegic technology in 141 countries. At the core of the artegic services is the multi-award-winning ELAINE Real-time CRM Automation Suite for powerful digital cross-channel dialogue marketing in real time. In 2015, the technical press nominated this solution as the best European marketing suite for customer-centred marketing.
The cloud-based, scalable, real-time and multilingual ELAINE technology is already in use in many countries, including Austria, Switzerland, Italy, Sweden and the United Kingdom. ELAINE comes with a comprehensive feature set, including drag&drop Campaign Designer for intuitively designing complex marketing campaigns, multi-channel functionalities for email, social and mobile channels, as well as real-time analytics, which includes processing responses and offering context data in real time.
Main Capital will actively support an accelerated growth strategy through further internationalisation, innovation and expansion of the product portfolio. Selected acquisitions will become an important part of the growth strategy.
“Over the last few years, artegic has developed into a leading provider in the German market. With Main Capital, we have found the right partner to support us as a strategic investor in our expansion through increased internationalisation and an expansion of our product portfolio. We look forward to collaborating with a partner who is characterised by long standing expertise in our market and with comparable companies”, says Stefan von Lieven, CEO at artegic AG.
“artegic is a state-of-the-art marketing automation provider with a highly scalable business model. We see great potential for the management to continue its successful growth course, especially through further internationalisation and an expansion of the product portfolio. artegic and its management are excellently positioned to play a leading role in the trend for consolidation in their market”, concludes Charly Zwemstra, Managing Partner at Main Capital.
Main Capital is a private equity investor with an exclusive focus on the software sector in the Benelux and DACH area. Within this sector, we are the most specialized company in management buyouts and later-stage growth capital. Main Capital has approximately € 150 million under management for investments in mature but growing software companies in the Benelux and DACH area. An experienced team of professionals manages the Private Equity Funds.
In the current portfolio of Main Capital are rapidly growing (SaaS) software companies like OBI4wan, Axxerion, b+m Informatik, Ymor, Roxit, OnGuard, Sharewire, SecondFloor, ABIT/EuroSystems, Sofon Connexys, Regas, ChainPoint, RVC and TPSC. Main Capital realised many successful exits like IASO to GFI/Solarwinds, Zetacom to Gilde Healthcare, Actuera to Waterland Private Equity and VisionWaves to IFS AB.