artegic Joins the Location Based Marketing Association

Digi­tal CRM con­sul­ting and tech­no­lo­gy pro­vi­der artegic AG is joi­ning the Loca­ti­on Based Mar­ke­ting Asso­cia­ti­on (LBMA). With the deve­lop­ment of its own tech­no­lo­gies and prac­tical cases in loca­ti­on-based mar­ke­ting and pro­xi­mi­ty mar­ke­ting, artegic is an inno­va­ti­ve dri­ver for digi­tal best-in-class dia­lo­gue mar­ke­ting. With its mem­bership in the LBMA, artegic is keen to expand its invol­ve­ment.

The Loca­ti­on Based Mar­ke­ting Asso­cia­ti­on is an inter­na­tio­nal asso­cia­ti­on with the aim of sup­porting rese­arch, edu­ca­ti­on and inno­va­ti­on in loca­ti­on-based com­mu­ni­ca­ti­on and ser­vices. The goal is simp­le: Inform, exchan­ge, inst­ruct. This pro­mo­tes the use and esta­blish­ment of new ser­vices and offers of our mem­ber com­pa­nies. Mem­bers of the LBMA inclu­de retailers, agen­ci­es, adver­ti­sers, media, soft­ware and ser­vice pro­vi­ders as well as mobi­le pho­ne com­pa­nies. World­wi­de, the­re are 1200 active com­pa­nies in the asso­cia­ti­on.

Proximity Marketing – Important Part of Customer-centred Communication

Users nowa­days are expec­ting a best-in-class expe­ri­ence in mar­ke­ting and ser­vice: custo­mer-cent­red, cross-chan­nel, quick respon­se to real time, con­text-sen­si­ti­ve, high­ly indi­vi­dua­li­sed and rele­vant at the right moment. Loca­ti­on-based mar­ke­ting and espe­ci­al­ly pro­xi­mi­ty mar­ke­ting take on an important role here. Pro­xi­mi­ty mar­ke­ting iden­ti­fies mobi­le users and responds in real time to mobi­le trig­gers (e.g. a chan­ge in loca­ti­on) with loca­ti­on-based and con­text-sen­si­ti­ve com­mu­ni­ca­ti­on. Event venue pro­vi­der Weser-Ems-Hal­len, for examp­le, uses an app deve­lo­ped by artegic and task com­mu­ni­ca­ti­on to send out loca­ti­on-based restau­rant vou­chers and was thus able to increa­se the length custo­mers stay at a venue. Pro­xi­mi­ty mar­ke­ting is only at the begin­ning of its deve­lop­ment, many sce­n­a­ri­os are today only pos­si­ble via an app, but this is bound to chan­ge in the near future.

Cars­ten Szameitat, CEO of the LBMA DACH says: “We are hap­py to wel­co­me artegic as the newest mem­ber of the Loca­ti­on Based Mar­ke­ting Asso­cia­ti­on. As an inter­na­tio­nal asso­cia­ti­on, our goal is to pro­mo­te rese­arch, edu­ca­ti­on and inno­va­ti­on at the cross­roads of man, loca­ti­on and media. A mar­ke­ting spe­cia­list like artegic who focus­ses on custo­mer-cent­red dia­lo­gue mar­ke­ting per­fect­ly fits our cri­te­ria with its more then 10 years of expe­ri­ence in mar­ke­ting engi­nee­ring. We look for­ward to our col­la­bo­ra­ti­on.”

“Today, custo­mer-cent­red mar­ke­ting towards mobi­le users needs to take into con­s­i­de­ra­ti­on the user con­text and espe­ci­al­ly the user loca­ti­on. This app­lies in the real-time respon­se to mobi­le trig­gers. Modern pro­xi­mi­ty mar­ke­ting tech­no­lo­gies like tho­se of artegic must be able to pre­cise­ly iden­ti­fy the loca­ti­on of a user even indoors and imme­dia­te­ly out­put sui­ta­ble com­mu­ni­ca­ti­on mea­su­res via app push, SMS or mobi­le mes­sen­ger. Pro­xi­mi­ty mar­ke­ting and loca­ti­on-based mar­ke­ting are very young disci­pli­nes and still offer a lot of room for inno­va­ti­ve, new app­li­ca­ti­ons. We look for­ward to pro­mo­ting the­se deve­lop­ments toge­ther with the Loca­ti­on Based Mar­ke­ting Asso­cia­ti­on”, says Ste­fan von Lie­ven, CEO at artegic AG.