artegic Publishes eBook on Big Data Legal Questions in German Law

Big Data is cur­r­ent­ly a hot topic. In the digi­tal eco­no­my, Big Data has beco­me an essen­ti­al value-adding fac­tor which can hard­ly be igno­red by a com­pa­ny. Howe­ver, the collec­tion and pro­ces­sing of lar­ge data amounts is sub­ject to a num­ber of legal regu­la­ti­ons, espe­ci­al­ly in a com­mer­ci­al envi­ron­ment. The reknow­ned inter­na­tio­nal law firm Bird&Bird has crea­ted a check­list tog­e­ther with artegic 23 Ques­ti­ons on Big Data and Law to help com­pa­nies avo­id legal pit­falls when hand­ling Big Data. The check­list deals with Ger­man law.

Which data collec­tions or ana­ly­sis requi­re con­sent? Is data per­so­nal data, if con­clu­si­ons can be drawn about an indi­vi­du­al from a chain of data? Can I deter­mi­ne cate­go­ries for tar­get groups based on per­so­nal data (clus­te­ring)? How do we deal with auto­ma­ted decisi­ons from the data ana­ly­sis? The­se and other ques­ti­ons crea­te inse­cu­ri­ty with many com­pa­nies dealing with Big Data. The aim of the check­list 23 Ques­ti­ons on Big Data and Law is to redu­ce this inse­cu­ri­ty in com­pa­nies and  crea­te legal com­pli­an­ce for the hand­ling of data, par­ti­cu­lar­ly in mar­ke­ting.

“Big Data is a topic com­pa­nies can hard­ly avo­id nowa­days, espe­ci­al­ly in the digi­tal eco­no­my. At the same time, the sen­si­bi­li­ty for data pro­tec­tion is increa­sing in the media, the public, with legis­la­tors and decisi­on-makers in com­pa­nies. Our expe­ri­ence based on our con­sul­ting prac­tice shows that data pro­tec­tion has now beco­me a key topic at the level of manage­ment and board. The rea­son is that the cor­rect use of Big Data has beco­me an essen­ti­al com­pe­ti­ti­ve advan­ta­ge and second­ly, that legal secu­ri­ty and data pro­tec­tion are indis­pensable in the Big Data envi­ron­ment”, comments Dr Fabi­an Nie­mann, Part­ner at Bird&Bird on data pro­tec­tion and legal secu­ri­ty in the Big Data envi­ron­ment.

“Big Data does not only stand for the collec­tion and under­stan­ding of data. The actu­al pos­si­bi­li­ty of using this data for mar­ke­ting is beco­m­ing the important third pil­lar. This uti­li­sa­ti­on invol­ves the pla­ning and imple­men­ta­ti­on of data pro­tec­tion aspec­ts. The spe­ci­fic objec­tives are the legal­ly com­pli­ant collec­tion of con­sent and the pro­ces­sing of data in com­pli­an­ce with data pro­tec­tion: Legal Big Data”, says Ste­fan von Lie­ven, CEO at artegic.

Free download of the checklist: 23 Questions on Big Data Law

The Check­list: 23 Ques­ti­ons on Big Data and Law is now avail­ab­le as a free down­load at: