artegic Receives Renowned International Stevie Award

artegic’s Real-time Mar­ke­ting Auto­ma­ti­on Tech­no­lo­gy recei­ved the award in the cate­go­ry “Best New Pro­duct or Ser­vice of the Year – Soft­ware – Marketing/Public Rela­ti­ons Solu­ti­on”. This comes short­ly after the real time mar­ke­ting auto­ma­ti­on tech­no­lo­gy recei­ved the ECO Internet Award 2015. This award again demons­tra­tes artegic is inter­na­tio­nal­ly a lea­der of inno­va­ti­on in this sec­tor.

Mar­ke­ting auto­ma­ti­on belongs to the most important dri­vers when it comes to chan­ges in mar­ke­ting. It is most­ly about the auto­ma­ted pro­cess of com­mu­ni­ca­ti­on based on exis­ting and pre­vious­ly cal­cu­la­ted (user) data. Howe­ver, Real-time Mar­ke­ting Auto­ma­ti­on goes one step fur­t­her, allo­wing the imme­dia­te data-based respon­se to user inter­ac­tions, con­texts and/or live data. Essen­ti­al parts of data, such as loca­ti­on, ter­mi­nal device, custo­mer sta­tus, inter­ac­tion, wea­ther, etc. will be iden­ti­fied direct­ly at the time when the com­mu­ni­ca­ti­on is trig­ge­red. Real-time Mar­ke­ting Auto­ma­ti­on the­re­fo­re meets the increa­sing deman­ds of con­su­mers who tend to move fas­ter and fas­ter in the digi­tal con­texts, expec­ting an imme­dia­te inter­ac­tion at any time via mobi­le ter­mi­nal devices and mul­ti­ple touch­points such as beacons.

The Next Generation of Digital Communication

With its inno­va­ti­ve solu­ti­on, artegic is the first to meet all four chal­len­ges of Real-time Mar­ke­ting Auto­ma­ti­on:

  • Gra­nu­lar com­mu­ni­ca­ti­on mea­su­res are car­ri­ed out auto­ma­ted and in real-time, indi­vi­dual­ly for each user based on his respon­ses.
  • Con­tent is adap­ted dyna­mi­cal­ly at the time of use and in the cor­re­spon­ding con­text: indi­vi­du­al con­tent accord­ing to loca­ti­on, wea­ther, posi­ti­on in the custo­mer lifecy­cle or pro­per­ties of the ter­mi­nal device.
  • In addi­ti­on to email, new chan­nels such as Whats­App or mobi­le push messa­ges can be inte­gra­ted in geo-fen­cing con­texts.
  • Real-time respon­se data is collec­ted, pro­ces­sed and stored ful­ly com­pli­ant to data pro­tec­tion gui­de­li­nes.

„We are hap­py that our Real­time Mar­ke­ting Auto­ma­ti­on Tech­no­lo­gy has recei­ved one of the glo­bal­ly most renow­ned awards – the Inter­na­tio­nal Busi­ness Award. This demons­tra­tes that with our approach we are taking an inter­na­tio­nal path to meet the chal­len­ges of tomor­row in digi­tal mar­ke­ting.“

Real-time Marketing Automation at the dmexco

On 16th and 17th of Sep­tem­ber, dmex­co will take place again at the Colo­gne Expo. Real-time mar­ke­ting auto­ma­ti­on will be a hot topic this year. artegic will pre­sent its mul­ti-award win­ning solu­ti­ons in hall 7, stand A040/A042. For more infor­ma­ti­on see https://www.artegic.de/dmexco