artegic’s Real-time Marketing Automation Technology received the award in the category “Best New Product or Service of the Year – Software – Marketing/Public Relations Solution”. This comes shortly after the real time marketing automation technology received the ECO Internet Award 2015. This award again demonstrates artegic is internationally a leader of innovation in this sector.
Marketing automation belongs to the most important drivers when it comes to changes in marketing. It is mostly about the automated process of communication based on existing and previously calculated (user) data. However, Real-time Marketing Automation goes one step further, allowing the immediate data-based response to user interactions, contexts and/or live data. Essential parts of data, such as location, terminal device, customer status, interaction, weather, etc. will be identified directly at the time when the communication is triggered. Real-time Marketing Automation therefore meets the increasing demands of consumers who tend to move faster and faster in the digital contexts, expecting an immediate interaction at any time via mobile terminal devices and multiple touchpoints such as beacons.
With its innovative solution, artegic is the first to meet all four challenges of Real-time Marketing Automation:
„We are happy that our Realtime Marketing Automation Technology has received one of the globally most renowned awards – the International Business Award. This demonstrates that with our approach we are taking an international path to meet the challenges of tomorrow in digital marketing.“
On 16th and 17th of September, dmexco will take place again at the Cologne Expo. Real-time marketing automation will be a hot topic this year. artegic will present its multi-award winning solutions in hall 7, stand A040/A042. For more information see https://www.artegic.de/dmexco