Online CRM technology and consulting provider artegic AG was presented with the ECO Internet Award in the category “Email Marketing”. The company received the award for its real time marketing automation technology for the control of lifecycle communication based on context and response data analysis in real time. With this award, the ECO Association honours companies of the internet sector which enrich the market with innovative products or services.
Digital dialogue marketing is in a rapid evolution. Traditional concepts are unable to provide comprehensive solutions in the fields of realtime capability, context sensitivity, data privacy-compliant behavioural profiling or state of the art channels such as WhatsApp.
With its real time marketing automation technology, artegic has developed the first solution which faces and solves all four essential challenges in digital lifecycle dialogue marketing. The company has been nominated with the ECO Award in the category “Email Marketing”.
artegic has developed an innovative solution in order to face the requirements on effective marketing communication in the digital lifecycle. The solution includes four core features:
Granular communication measures are automated individually for each user based on his response and are run in real time.
Content will be dynamically adapted to the relevant context at the time of use: individual content e.g. based on location, weather, position in the customer lifecycle or terminal device properties.
In addition to email, other new channels such as WhatsApp or mobile push messages can be integrated in a geo-fencing context.
Real time response data will be collected, processed and stored fully compliant with data protection laws.
“We are happy that we could convince the jury of the ECO Internet Awards with our solution for real time marketing automation. With our approach of integrating the four essential abilities of modern marketing automation in one solution, our solution goes beyond the currently typical cross-channel campaign management concepts.” says Stefan Mies, Marketing & Partnerships Manager, about the real time marketing automation solution.