ASUS relies on artegic for its email supported dealer marketing

Mar­ket lea­der for main­boards and gra­phic cards intro­du­ces ELAI­NE eCRM tech­no­lo­gy The Ger­man bran­ches of note­book and com­po­nent manu­fac­tu­rer ASUS expand their chan­nel mar­ke­ting with email based ser­vices. Plan­ned are the indi­vi­dua­li­sed com­mu­ni­ca­ti­on for spe­cia­li­sed dea­lers and mar­ke­ting of pre­mi­um offers amongst other ser­vices.

The basis of email sup­por­ted dea­ler mar­ke­ting is artegic’s ELAI­NE Online Direct Mar­ke­ting Sui­te. Elec­tro­nic tra­de mar­ke­ting is increa­singly beco­m­ing a direct and high-per­for­mance tool in the mar­ke­ting mix of manu­fac­tu­rers for con­su­mer elec­tro­nics and hard­ware. In addi­ti­on to cur­rent pro­duct infor­ma­ti­on, dea­lers nowa­days also expect sup­port in their dis­tri­bu­ti­on. Fur­ther­mo­re, exclu­si­ve addi­tio­nal ser­vices pro­vi­de custo­mer loyal­ty towards the manu­fac­tu­rer and pre­fe­ren­ti­al part­nerships.

ASUS, mar­ket lea­der for main­boards and gra­phic cards, set their focus on the eCRM con­sul­ting and tech­no­lo­gy pro­vi­der artegic for the expan­si­on of elec­tro­nic tra­de mar­ke­ting via email based ser­vices. In the future, not only the high-per­for­mance eCRM tech­no­lo­gy ELAI­NE shall be used, but also the sen­ding of emails will be car­ri­ed out via artegic’s cer­ti­fied SaaS data cent­re. Fur­ther­mo­re, ASUS is plan­ning to expand its mar­ke­ting and ser­vice com­mu­ni­ca­ti­on towards end cli­ents.

About ASUS

ASUS is one of the glo­bal­ly lea­ding pro­vi­ders in the new digi­tal era. With more than 10 000 employees, ASUS achie­ved cor­po­ra­te sales of appro­xi­mate­ly 8.1 bil­li­on US dol­lars in the finan­ci­al year 2008. For 11 con­se­cu­ti­ve years, ASUS has been fea­tured in the Info­Tech 100 List of Busi­ness Week and it has been clas­si­fied by Wall Street Jour­nal Asia as the num­ber 1 for best qua­li­ty pro­ducts from Tai­wan. In 2008, more than 3000 ASUS pro­ducts world­wi­de have recei­ved an award and ASUS took the IF Forum Award for excel­lent design. The com­pa­ny is mar­ket lea­der in Ger­ma­ny for net­books, main­boards and gra­phic cards and as a note­book pro­vi­der, ASUS ranks in the top 5.

ASUS