E-mail marketing is a classic in digital dialogue marketing of B2B companies – whether it’s suppliers, mechanical engineering specialists, or wholesalers. It’s effective, has the highest return on investment of all digital marketing means, and it’s efficient. E-mail marketing is an indispensable part of every B2B company’s digital marketing mix. 59 percent of all marketers are convinced that e-mail marketing is their most effective communication channel in their marketing mix to generate sales (wordstream). One of the reasons for the effectiveness is that e-mail is one of the most influential source of B2B information – just behind recommendations from colleagues and the opinions of industry specific influencers (wordstream). But how does successful B2B e-mail marketing work? artegic AG has compiled 13 tips in a checklist with which companies can improve their e-mail marketing measures both in the short and long term.
To download the checklist, please click on the cover and fill out the form.