Digital dialogue meets data analysis – artegic and Apteco become partners

The digi­tal CRM con­sul­ting and tech­no­lo­gy pro­vi­der artegic and the soft­ware pro­vi­der for data ana­ly­sis and auto­ma­ti­on Apt­e­co GmbH have star­ted a part­nership. The joint­ly deve­lo­ped API allows a seam­less inte­gra­ti­on of ELAINE’s Real­time CRM auto­ma­ti­on tech­no­lo­gy from artegic with the data ana­ly­sis soft­ware Fast­Stats Dis­co­ve­rer from Apt­e­co.

The data ana­ly­sis soft­ware Fast­Stats Dis­co­ve­rer enab­les fast and power­ful data visua­li­za­ti­on, custo­mer ana­ly­sis and custo­mer seg­men­ta­ti­on. The pro­cess of trans­fer­ring the resul­ting selec­tions to the Real­time CRM Auto­ma­ti­on solu­ti­on ELAI­NE can be made with a simp­le mou­se click or ful­ly auto­ma­ted. The Fast­Stats Dis­co­ve­rer enab­les the orga­ni­za­ti­on of custo­mer data, based on simp­le selec­tions or com­plex models, e.g. Next Best Offer or RFM / RFMV. This infor­ma­ti­on is the­re­af­ter used to opti­mi­ze cli­ent approach through email, mobi­le, APP or soci­al media via ELAI­NE. Based on the data and seg­ments from Fast­Stats, ELAI­NE enab­les com­plex messa­ge custo­mi­za­ti­on with the hig­hest degree of indi­vi­dua­li­za­ti­on and per­so­na­li­za­ti­on right up to con­tex­tu­al real-time adap­tati­on. All respon­se data from the digi­tal dia­log, e.g. clicks, ope­nings and con­ver­si­ons from email mar­ke­ting, flow seam­less­ly back into Fast­Stats for fur­t­her respon­se ana­ly­sis and tar­get group opti­mi­za­ti­on.

“In order to ensu­re a holistic, indi­vi­du­al custo­mer com­mu­ni­ca­ti­on, all data from a wide ran­ge of touch­points have to be direct­ly ana­ly­zed and used,” com­men­ted Mar­tin Clark, Apteco’s CEO. “Enter­pri­ses today need to be able to con­so­li­da­te their data silos and trans­form the infor­ma­ti­on into effec­tive cam­pai­gns along the custo­mer jour­neys.”

“Rele­van­ce in mar­ke­ting and ser­vice com­mu­ni­ca­ti­on is increa­singly deter­mi­ned by the cor­rect use of custo­mer data, adap­tati­on to usa­ge con­texts, as well as speed and right timing. An auto­ma­ted, real-time data exchan­ge bet­ween all sys­tems invol­ved has beco­me a cri­ti­cal suc­cess fac­tor. arte­gics Real­time Mar­ke­ting Auto­ma­ti­on Plat­form ELAI­NE and Apt­e­cos Fast­Stats mar­ke­ting sui­te offer an ide­al com­bi­na­ti­on bet­ween extre­me­ly fast, custo­mer-cen­tric data ana­ly­sis and high­ly indi­vi­dua­li­zed com­mu­ni­ca­ti­on at the right moment, chan­nel and con­text. The com­bi­na­ti­on of both solu­ti­ons allows users to cap­tu­re data at all touch­points, to cen­tra­li­ze and ana­ly­ze it and to use it to design appro­pria­te com­mu­ni­ca­ti­on mea­su­res. This ent­i­re pro­cess is auto­ma­ted, seam­less and without delay”, sta­tes Ste­fan von Lie­ven, CEO of artegic AG, regar­ding the coope­ra­ti­on bet­ween artegic and Apt­e­co.

575 percent result uplift through intelligent variant optimization at RTL TV Now

In the launch pha­se of the video-on-demand ser­vice TV NOW, RTL inter­ac­tive opted for inten­si­ve e-mail vari­ant opti­mi­za­ti­on using artegic ELAI­NE tech­no­lo­gy as well as Apt­e­co Fast­Stats. New custo­mer acqui­si­ti­on, for examp­le, was con­duc­ted by deve­lo­ping and imple­men­ting part­ly auto­ma­ted, mul­ti­va­ria­te tests with more than 150 com­mu­ni­ca­ti­on vari­ants in a six-sta­ge cam­pai­gn. The intel­li­gent vari­ant opti­mi­za­ti­on achie­ved a result uplift of 575 per­cent at ope­ning rates of up to 50 per­cent.

Realtime CRM Automation with ELAINE

ELAI­NE® is the award-win­ning next-gene­ra­ti­on digi­tal mar­ke­ting sui­te for impres­si­ve digi­tal cross-chan­nel dia­lo­gue mar­ke­ting in real-time! ELAI­NE helps com­pa­nies under­stand their custo­mers, take advan­ta­ge of oppor­tu­nities in the custo­mer lifecy­cle, and start the right com­mu­ni­ca­ti­on at the right moment. For more results with less ope­ra­tio­nal effort!

About FastStats

The owner-mana­ged com­pa­ny Apt­e­co deve­lops soft­ware for the ana­ly­sis of mar­ke­ting data and the auto­ma­ti­on of cam­pai­gns. The Fast­Stats® soft­ware from Apt­e­co pro­vi­des mar­ke­ters with addi­tio­nal know­ledge from their data. The port­fo­lio inclu­des mar­ke­ting solu­ti­ons for custo­mer seg­men­ta­ti­on, data mining, fore­cas­ting models, custo­mer pro­filing, mul­tich­an­nel cam­pai­gn manage­ment and reporting capa­bi­li­ties. Thanks to the inter­na­tio­nal Apt­e­co sales part­ner net­work, more than 500 Fast­Stats® instal­la­ti­ons are now run­ning on the com­pu­ters of near­ly 3,700 users, 500 of which are cam­pai­gn mana­gers, dis­tri­bu­t­ed over 100 sys­tems. Apteco’s custo­mers inclu­de DER TOUR­NIK, Fit­ness­First, gebrü­der götz, K & L Rup­pert, Lech­wer­ke, RTL inter­ac­tive, Tra­vi­an­G­a­mes and Welt­bild, as well as nume­rous other Euro­pean, North Ame­ri­can and Aus­tra­li­an com­pa­nies. www.apteco.de