dmexco 2015: artegic Sets Focus on Real Time Marketing Automation

On 16th and 17th of Sep­tem­ber,  Expo Colo­gne again wel­co­mes one of world’s most import­ant digi­tal eco­no­my tra­de fairs: the dmex­co. Online CRM tech­no­lo­gy and con­sul­ting pro­vi­der artegic will be the­re again, cele­bra­ting its 10th com­pany anni­versa­ry in hall 7, stand A040/A042. artegic’s focus at the fair this year will be real time marketing automation.

artegic’s roots go back to 1994. Sin­ce 2005, the com­pany exists in its cur­rent form as artegic AG. In the same year, artegic had its first appearan­ce at the OMD, the pre­de­ses­sor of the dmex­co. dmex­co 2015 is the­re­fo­re the per­fect pla­ce to cele­bra­te artegic’s ten­th com­pany anni­versa­ry.

Real Time Marketing  Automation is the Next Step in the Digital Dialogue

artegic’s focus at this year’s dmex­co will be real time mar­ke­ting auto­ma­ti­on. artegic’s real time mar­ke­ting auto­ma­ti­on tech­no­lo­gy has just recei­ved the ECO Inter­net Award 2015, artegic’s real time mar­ke­ting auto­ma­ti­on is able to dis­play four core abili­ties:

  1. The auto­ma­ted run­ning of gra­nu­lar com­mu­ni­ca­ti­on mea­su­res, indi­vi­dual­ly for each user, in real time, based on his res­pon­se.
  2. The dyna­mic adap­ta­ti­on to the rele­vant con­text at the time of use: indi­vi­dual con­tent e.g. based on loca­ti­on, wea­ther, posi­ti­on in the cust­o­m­er lifecy­cle or ter­mi­nal device pro­per­ties.
  3. The inte­gra­ti­on of all rele­vant chan­nels in a lifecy­cle, inclu­ding – in addi­ti­on to email – soci­al media, Whats­App or mobi­le push mes­sa­ges in geo-fen­cing con­texts.
  4. The data pro­tec­tion-com­p­li­ant collec­tion, pro­ces­sing and sto­r­a­ge of real-time res­pon­se data.

Make an appointment and learn more about real time marketing automation

dmex­co will take pla­ce on 16th and 17th of Sep­tem­ber at the Expo Colo­gne. artegic and part­ner T-Sys­tems Mul­ti­me­dia Solu­ti­ons can be found in hall 7, stand A040/A042. Book your appoint­ments with the experts at http://www.artegic.com/dmexco