From September 12-13, 2018, the dmexco in Cologne will once again be the most important digital economy trade fair & conference in the German-speaking world. At stand A040 in hall 6 at the Cologne Trade Fair ground, experts of artegic AG show how marketing engineering and the latest version of the real-time CRM automation suite ELAINE SIX supports marketers in realising a best-in-class experience for customers in digital dialogue marketing via e-mail and mobile. artegic demonstrates how the skills required for customer-centric marketing in the key fields of data, processes, communication and analytics can be build successively and structured with the help of the DPCA method. Link Mobility, a provider for mobile business solutions, will be there as stand partner and illustrate live cases for SMS and messenger marketing together with artegic at the stand. Appointments can be arranged immediately.
Customers expect nothing less than a best-in-class experience in service and marketing communication, anytime, anywhere. Speed, flexibility, mobility and especially individuality are decisive. 80 percent of customers do not feel perceived as individuals by marketers, although 90 percent of marketers consider an individual customer experience to be important or very important. Marketers must increasingly consider how to realise the data and processes in order to give the customer the feeling of service: “You are important, I treat you specially”. The solution lies in the successful integration of marketing and IT: marketing engineering. With DPCA, artegic has developed a method to enable marketers to successful marketing engineering. The core of the procedure is the successive development of the required skills based on individual use cases in the four main fields of action: data, process, communication and analytics. artegic will be demonstrating how marketers can use the DPCA method to develop best-in-class capabilities in the four fields of action for their digital dialogue marketing at dmexco at Stand A-040 in hall 6. Appointments can be arranged under the following link: www.artegic.com/dmexco
ELAINE® SIX is a multiple awarded next generation digital marketing suite for impressive digital cross-channel dialogue marketing in real-time, is designed for successful, customer-centric digital marketing and used by some of the world’s leading marketers. The ELAINE® SIX technology has been consistently developed to support the relevant skills in the four main fields of action: data, process, communication and analytics. ELAINE® SIX enables marketing teams with a comprehensive, mature function set for customer-centered digital dialog marketing in one solution! At dmexco at stand A-040 in hall 6, artegic shows the lates version of ELAINE® SIX and many use cases that can be realised with the software. Appointments can be arranged under the following link: www.artegic.com/dmexco
True customer-centric marketing is available to customers at all touchpoints and in all channels, anytime, anywhere. A consistent customer experience integrates e-mail, SMS, mobile messenger, app push, social media and other channels. Link Mobility is Europe’s leading provider of mobile messaging and mobile business solutions and will be artegic‘s stand partner at the dmexco 2018. At stand A-040 in hall 6, artegic and Link Mobility jointly present live cases for SMS and messenger marketing. Appointments can be arranged under the following link: www.artegic.com/dmexco
The dmexco takes place from September 12-13 in Cologne. artegic and Link Mobility can be found at stand A-040 in hall 6. Appointments can be arranged under the following link: www.artegic.com/dmexco