dmexco 2018: Successfull Digital Dialogue Marketing with Marketing Engineering at artegic – Arrange Appointments

From Sep­tem­ber 12-13, 2018, the dmex­co in Colo­gne will once again be the most important digi­tal eco­no­my tra­de fair & con­fe­rence in the Ger­man-speaking world. At stand A040 in hall 6 at the Colo­gne Tra­de Fair ground, experts of artegic AG show how mar­ke­ting engi­nee­ring and the latest ver­si­on of the real-time CRM auto­ma­ti­on sui­te ELAI­NE SIX sup­ports mar­ke­ters in rea­li­sing a best-in-class expe­ri­ence for custo­mers in digi­tal dia­lo­gue mar­ke­ting via e-mail and mobi­le. artegic demons­tra­tes how the skills requi­red for custo­mer-cen­tric mar­ke­ting in the key fiel­ds of data, pro­ces­ses, com­mu­ni­ca­ti­on and ana­ly­tics can be build suc­ces­si­ve­ly and struc­tu­red with the help of the DPCA method. Link Mobi­li­ty, a pro­vi­der for mobi­le busi­ness solu­ti­ons, will be the­re as stand part­ner and illus­tra­te live cases for SMS and mes­sen­ger mar­ke­ting toge­ther with artegic at the stand. Appoint­ments can be arran­ged imme­dia­te­ly.

Custo­mers expect not­hing less than a best-in-class expe­ri­ence in ser­vice and mar­ke­ting com­mu­ni­ca­ti­on, any­ti­me, any­whe­re. Speed, fle­xi­bi­li­ty, mobi­li­ty and espe­ci­al­ly indi­vi­dua­li­ty are decisi­ve. 80 per­cent of custo­mers do not feel per­cei­ved as indi­vi­du­als by mar­ke­ters, alt­hough 90 per­cent of mar­ke­ters con­si­der an indi­vi­du­al custo­mer expe­ri­ence to be important or very important. Mar­ke­ters must increa­singly con­si­der how to rea­li­se the data and pro­ces­ses in order to give the custo­mer the fee­ling of ser­vice: “You are important, I tre­at you spe­ci­al­ly”. The solu­ti­on lies in the suc­cess­ful inte­gra­ti­on of mar­ke­ting and IT: mar­ke­ting engi­nee­ring. With DPCA, artegic has deve­lo­ped a method to enab­le mar­ke­ters to suc­cess­ful mar­ke­ting engi­nee­ring. The core of the pro­ce­du­re is the suc­ces­si­ve deve­lop­ment of the requi­red skills based on indi­vi­du­al use cases in the four main fiel­ds of action: data, pro­cess, com­mu­ni­ca­ti­on and ana­ly­tics. artegic will be demons­tra­ting how mar­ke­ters can use the DPCA method to deve­lop best-in-class capa­bi­li­ties in the four fiel­ds of action for their digi­tal dia­lo­gue mar­ke­ting at dmex­co at Stand A-040 in hall 6. Appoint­ments can be arran­ged under the fol­lo­wing link: www.artegic.com/dmexco

ELAINE® SIX Real-Time Marketing & CRM Automation Suite at dmexco 2018

ELAI­NE® SIX is a mul­ti­ple awar­ded next gene­ra­ti­on digi­tal mar­ke­ting sui­te for impres­si­ve digi­tal cross-chan­nel  dia­lo­gue mar­ke­ting in real-time, is desi­gned for suc­cess­ful, custo­mer-cen­tric digi­tal mar­ke­ting and used by some of the world’s lea­ding mar­ke­ters. The ELAI­NE® SIX tech­no­lo­gy has been con­sistent­ly deve­lo­ped to sup­port the rele­vant skills in the four main fiel­ds of action: data, pro­cess, com­mu­ni­ca­ti­on and ana­ly­tics. ELAI­NE® SIX enab­les mar­ke­ting teams with a com­pre­hen­si­ve, matu­re func­tion set for custo­mer-cen­te­red digi­tal dia­log mar­ke­ting in one solu­ti­on! At dmex­co at stand A-040 in hall 6, artegic shows the lates ver­si­on of ELAI­NE® SIX and many use cases that can be rea­li­sed with the soft­ware.  Appoint­ments can be arran­ged under the fol­lo­wing link: www.artegic.com/dmexco

Mobile Excellence with Link Mobility at demexco 2018

True custo­mer-cen­tric mar­ke­ting is avail­ab­le to custo­mers at all touch­points and in all chan­nels, any­ti­me, any­whe­re. A con­sis­tent custo­mer expe­ri­ence inte­gra­tes e-mail, SMS, mobi­le mes­sen­ger, app push, soci­al media and other chan­nels. Link Mobi­li­ty is Europe’s lea­ding pro­vi­der of mobi­le messa­ging and mobi­le busi­ness solu­ti­ons and will be artegic‘s stand part­ner at the dmex­co 2018. At stand A-040 in hall 6, artegic and Link Mobi­li­ty joint­ly pre­sent live cases for SMS and mes­sen­ger mar­ke­ting. Appoint­ments can be arran­ged under the fol­lo­wing link: www.artegic.com/dmexco

Make Appointments

The dmex­co takes place from Sep­tem­ber 12-13 in Colo­gne. artegic and Link Mobi­li­ty can be found at stand A-040 in hall 6. Appoint­ments can be arran­ged under the fol­lo­wing link: www.artegic.com/dmexco