During this year’s Berlin Web Week, for the first time the Digital Business Expo “tools” will take place at the Expo Centre City in Berlin from 07. – 08.05.2014. The topical focus of the event will be technology-supported business applications from Big Data to Marketing Automation. Online CRM technology provider and consultant artegic will be one of the exhibitors. In co-operation with the BVDW (Federal Association of Digital Economy), artegic will demonstrate how the integration of marketing and IT – Marketing Engineering – leads to successful dialogue marketing through more efficient use of tools.
The significance of IT-supported marketing is increasing. According to Gartner, CMOs will invest more in IT measures than CTOs in 2017. Specific applications for IT in marketing are, e.g. the automation of marketing processes across all business segments (end2end), the organisation and processing of (unstructured) customer data (Big Data) for CRM purposes or the decrease of operative efforts through IT-controlled workflows. The systematic integration of IT and marketing in infrastructure and business processes – Marketing Engineering – is therefore becoming a core challenge for companies.
At stand 17 of the expo tools, artegic and the BVDW will show how companies successfully meet this challenge. The tools 2014 will take place from 07. – 08.05.2014 during the Berlin Web Week in halls 18 and 20 of the Berlin Expo Centre. Book your appointment with artegic at https://www.artegic.com/tools