PC-WARE strengthens online dialogue with ELAINE technology in 18 countries

artegic AG inte­gra­tes eCRM solu­ti­on in inter­na­tio­nal mar­ke­ting of ICT ser­vice pro­vi­der.

PC-WARE, one of the lea­ding manu­fac­tu­rer-inde­pen­dent ICT ser­vice pro­vi­ders in Euro­pe trusts in Ger­man tech­no­lo­gy pro­vi­der artegic for its online dia­lo­gue mar­ke­ting. Based on the eCRM solu­ti­on ELAI­NE FIVE, all bran­ches of the PC-WARE group in 18 coun­tries are now recei­ving a cen­tral plat­form for auto­ma­ted and indi­vi­du­al email mar­ke­ting.

Integrated eCRM increases benefits of online marketing

Pri­ma­ry tar­get of the Leip­zig based ICT ser­vice pro­vi­der is to link email mar­ke­ting to cen­tra­li­sed CRM pro­ces­ses in order to effec­tively employ the bene­fits of email-sup­por­ted dia­lo­gue through auto­ma­ti­on and indi­vi­du­al dia­lo­gue sequen­ces. The area of app­li­ca­ti­on inclu­des all sales, mar­ke­ting and ser­vice dia­lo­gues from lead manage­ment to custo­mer infor­ma­ti­on, reac­tiva­tions, mar­ket rese­arch, update infor­ma­ti­on, remin­ders for expi­ring con­trac­ts and event manage­ment.

With ELAI­NE FIVE, the dia­lo­gue sequence can be effi­ci­ent­ly pre­de­fi­ned and exe­cu­t­ed accord­ing to indi­vi­du­al custo­mer inte­rests and spe­ci­fic sta­ti­ons in the life cycle. In addi­ti­on, mobi­le and soci­al media capa­ci­ty unlock fur­ther chan­nels for the com­mu­ni­ca­ti­on, as well as dis­tri­bu­ti­on of messa­ges, e.g. new con­tact genera­ti­on via SWYN (Sha­re With Your Net­work) in soci­al net­works.

PC-WARE’s email mar­ke­ting con­sists of rough­ly a quar­ter of a mil­li­on of busi­ness-to-busi­ness emails per mon­ths in – depen­ding on the coun­try – more than 20 dif­fe­rent cam­pai­gns.

The choice of pro­vi­der was based on a com­pre­hen­si­ve mar­ket ana­ly­sis, the high usa­bi­li­ty of ELAI­NE FIVE, as well as artegic’s pro­fes­sio­nal sup­port.

With its 17,000 employees, PC-WARE is among the five Micro­soft LARs (Lar­ge Account Resel­ler) for the ent­i­re EMEA area (Euro­pe, Midd­le East and Afri­ca), is listed on the Frank­furt Stock Exchan­ge and in the Gene­ral Stan­dard.