SCHLECKER Home Shopping Sets Their E-mail Marketing Hopes on ELAINE

SCHLE­CKER – the big­gest pro­vi­der of drugsto­re pro­ducts world­wi­de – is about to send its 12 mil­li­on mon­th­ly emails via the ELAI­NE plat­form crea­ted by Ger­man deve­l­oper artegic.

The drugsto­re chain SCHLE­CKER (www.schlecker.com) is now focus­sing its e-mail mar­ke­ting on artegic’s ELAI­NE PX E-Mail Mar­ke­ting Sui­te.

Its Home Shop­ping News­let­ter published several times per week is read in more than one mil­li­on homes Euro­pe-wide.

The chan­ge to ELAI­NE was promp­ted becau­se of the array of pos­si­bi­li­ties offe­red by the new sys­tem and the inte­gra­ti­on of e-mail mar­ke­ting figu­res in the con­text of com­pre­hen­si­ve per­for­mance mea­su­rement. Thanks to the migra­ti­on to ELAI­NE, mar­ke­ting rele­vant data of news­let­ters, web­sites and online shops can be com­pre­hen­si­ve­ly mea­su­red and ana­ly­sed in the future. artegic alre­ady sup­ports the mar­ke­ting ana­ly­sis of SCHLECKER’s online shop.

In more than 10 000 bran­ches in Ger­ma­ny and a fur­t­her 3 000 loca­ti­ons world­wi­de, SCHLE­CKER employs a total of 52 500 peop­le. Each week, more than16 mil­li­on custo­mers buy their drugsto­re pro­ducts at SCHLE­CKER and a fur­t­her 3 mil­li­on custo­mers have taken advan­ta­ge of the online shop.