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News

17. September 2019

Marketing engineering in finance: better results despite high complience requirements

artegic AG publishes the exten­si­ve ” Indus­try Report: Mar­ke­ting Engi­nee­ring in Finan­ce” for free down­load. The report shows how banks, insuran­ce com­pa­nies, and finan­ci­al ser­vice pro­vi­ders […]
22. August 2019

artegic AG expands their Munich location and moves into new offices

The digi­tal CRM con­sul­ting and tech­no­lo­gy sup­plier artegic AG expands its team in Munich offices and moves to popu­lar new work space “Design Offices Munich 88 […]
27. August 2018

Checklist: 12 Tips for Email Marketing in E-Commerce

E-Com­mer­ce is boo­m­ing. During the last years, the deve­lop­ments in the indus­try have only known one direc­tion: up! Only one per­cent of tho­se employ­ed in the […]
30. July 2018

dmexco 2018: Successfull Digital Dialogue Marketing with Marketing Engineering at artegic – Arrange Appointments

From Sep­tem­ber 12-13, 2018, the dmex­co in Colo­gne will once again be the most important digi­tal eco­no­my tra­de fair & con­fe­rence in the Ger­man-speaking world. At […]

artegic AG The Marketing Engineers Blog

Eye catchers in the inbox: How subject lines can increase the opening rate

First impressions count. And this definitely applies to the subject lines of mailings as well. 47% of users state the subject line as the reason for opening an e-mail (source: Chadwick Martin Bailey). The subject line, being the first impression or teaser of an e-mail, lets the reader decide whether it is worth the time ...

The post Eye catchers in the inbox: How subject lines can increase the opening rate appeared first on artegic AG The Marketing Engineers Blog.

Advantages of a self-service center in email marketing

A self-service center is a personal area of a user on the website of a company where he can manage his profile. With the help of a self-service center, users of digital services can, for example, add and change personal data themselves, transmit enquiries, obtain new services, or change existing services. Through the customer-controlled administration ...

The post Advantages of a self-service center in email marketing appeared first on artegic AG The Marketing Engineers Blog.

Browse abandonment email: How to turn „drop-outs“ into customers

Did you know that an average of 39% of online-shop users don’t even take a look at any products and that only 12% put something in their cart? (source: freshrelevance) Most shop visitors browse, take a look around and do some research. Purchase decisions are (perhaps) made later on. Many users just leave the website ...

The post Browse abandonment email: How to turn „drop-outs“ into customers appeared first on artegic AG The Marketing Engineers Blog.

Images in Email Marketing: How to choose the right graphic content for your campaign

In a time of impressions and information flooding the internet it gets harder to focus a user’s attention on just one single thing for a moment. This is a challenge marketers all over the world face every day. The visual design of mailings can be the key to successful marketing campaigns in email marketing. Images ...

The post Images in Email Marketing: How to choose the right graphic content for your campaign appeared first on artegic AG The Marketing Engineers Blog.