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14. May 2018

Checklist: 13 Tips for E-Mail Marketing in B2B – Now Available for Download

E-mail mar­ke­ting is a clas­sic in digi­tal dia­lo­gue mar­ke­ting of B2B com­pa­nies – whe­ther it’s sup­pliers, mecha­ni­cal engi­nee­ring spe­cia­lists, or who­le­sa­lers. It’s effec­tive, has the hig­hest […]
24. April 2018

Seamless Customer Experience and Highest Data Protection Standards Realized – BMW Motorrad Case Study

BMW Motor­rad is a brand of BMW AG and is rep­re­sen­ted in nume­rous coun­tries around the world. For world­wi­de sales, BMW Motor­bike pri­ma­ri­ly reli­es on an […]
23. January 2018

ELAINE SIX Embodies the Next Technology Generation for Real-time CRM Automation from artegic

Digi­tal CRM pro­vi­der artegic is releasing ELAI­NE SIX, the next gene­ra­ti­on of the award-win­ning digi­tal mar­ke­ting sui­te from ELAI­NE. ELAI­NE SIX com­bi­nes the high­ly custo­mer-cen­tric approach […]
10. January 2018

5 Digital Marketing Trends in 2018 – from Customer-centric Experience to Realtime Marketing Automation

Mar­ke­ting is taking on a lea­ding role in the digi­tal trans­for­ma­ti­on. Tra­di­tio­nal cam­pai­gn manage­ment has beco­me worn out and is giving way to dyna­mic real-time com­mu­ni­ca­ti­on. […]

artegic AG The Marketing Engineers Blog

Highest Data Protection Standards Realized – BMW Motorrad Case Study

BMW Motorrad is a brand of BMW AG and is represented in numerous countries around the world. For worldwide sales, BMW Motorbike primarily relies on an indirect sales model through independent dealers. This case study illustrates how BMW Motorrad implements a comprehensive and seamless customer experience while ensuring the highest data protection standards against the ...

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Marketing Technology: Best of Breed or Single Vendor Solution?

No more marketing without IT. Whether digital dialogue marketing, data analytics, programmatic advertising, or other (digital) marketing disciplines – the challenges of digital transformation in marketing cannot be mastered without suitable technologies. There are two main approaches to the use of marketing technologies: best of breed and single vendor solution. What distinguishes these two approaches ...

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Lead Management – From the Data Record to the New Customer

Today, consumers go through a completely different buying process than they used to one or two decades ago. Not only in B2C, customers are exposed to a variety of information at different touchpoints. In B2B, too, (depending on the industry) it is increasingly difficult to penetrate a potential customer’s attention. Additionally, there are long decision-making ...

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Print Mailings in Dialogue Marketing via Marketing Automation

People get more and more print mailings in their mailboxes. Despite the especially in dialogue marketing given importance of digital channels, direct mail is still an effective way of advertising. Nowadays, print mailings no longer necessarily have to equal mass advertising. A new generation of modern cross-channel dialogue marketing technology makes it possible to integrate print ...

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