parallax background

News

22. October 2019

Detlev Louis Motorrad-Vertriebsgesellschaft mbH relies on customer-centric dialogue with artegic

Det­lev Lou­is Motor­rad-Ver­triebs GmbH, Germany’s lar­gest retailer and mail order com­pa­ny for motor­cy­cle clot­hing and access­ories, will rely on solu­ti­ons from digi­tal CRM con­sul­ting and tech­no­lo­gy […]
17. September 2019

Marketing engineering in finance: better results despite high complience requirements

artegic AG publishes the exten­si­ve ” Indus­try Report: Mar­ke­ting Engi­nee­ring in Finan­ce” for free down­load. The report shows how banks, insuran­ce com­pa­nies, and finan­ci­al ser­vice pro­vi­ders […]
22. August 2019

artegic AG expands their Munich location and moves into new offices

The digi­tal CRM con­sul­ting and tech­no­lo­gy sup­plier artegic AG expands its team in Munich offices and moves to popu­lar new work space “Design Offices Munich 88 […]
27. August 2018

Checklist: 12 Tips for Email Marketing in E-Commerce

E-Com­mer­ce is boo­m­ing. During the last years, the deve­lop­ments in the indus­try have only known one direc­tion: up! Only one per­cent of tho­se employ­ed in the […]

artegic AG The Marketing Engineers Blog

The successful use of social proof in B2B marketing

People like to orient themselves on what other people have already done or said. This also applies to purchasing decisions. So if a customer states that he has already noticed an offer, then the other can tempt him to do so. This phenomenon is called Social Proof and has become an integral part of the ...

The post The successful use of social proof in B2B marketing appeared first on artegic AG The Marketing Engineers Blog.

When voice assistant software reads your emails to you

Microsoft’s Cortana, Apple’s Siri, Amazon’s Alexa or the Google Assistant: language assistants have long since found their way into our everyday lives. And, of course, the voice assistants also read out emails. For marketers in email marketing, this generally means that mailings can reach users more easily and quickly. However, additional questions arise: Is the ...

The post When voice assistant software reads your emails to you appeared first on artegic AG The Marketing Engineers Blog.

Use push notifications to improve engagement and increase customer loyalty

The smartphone is our everyday companion, which we always carry with us. 23 percent of users between the ages of 18 and 34 would rather abandon one of their senses than their smartphone (tappable). For companies the smartphone offers invaluable access to their customers’ lives. On the one hand customers can be reached at any ...

The post Use push notifications to improve engagement and increase customer loyalty appeared first on artegic AG The Marketing Engineers Blog.

Eye catchers in the inbox: How subject lines can increase the opening rate

First impressions count. And this definitely applies to the subject lines of mailings as well. 47% of users state the subject line as the reason for opening an e-mail (source: Chadwick Martin Bailey). The subject line, being the first impression or teaser of an e-mail, lets the reader decide whether it is worth the time ...

The post Eye catchers in the inbox: How subject lines can increase the opening rate appeared first on artegic AG The Marketing Engineers Blog.