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News

27. August 2018

Checklist: 12 Tips for Email Marketing in E-Commerce

E-Com­mer­ce is boo­m­ing. During the last years, the deve­lop­ments in the indus­try have only known one direc­tion: up! Only one per­cent of tho­se employ­ed in the […]
30. July 2018

dmexco 2018: Successfull Digital Dialogue Marketing with Marketing Engineering at artegic – Arrange Appointments

From Sep­tem­ber 12-13, 2018, the dmex­co in Colo­gne will once again be the most important digi­tal eco­no­my tra­de fair & con­fe­rence in the Ger­man-speaking world. At […]
14. May 2018

Checklist: 13 Tips for E-Mail Marketing in B2B – Now Available for Download

E-mail mar­ke­ting is a clas­sic in digi­tal dia­lo­gue mar­ke­ting of B2B com­pa­nies – whe­ther it’s sup­pliers, mecha­ni­cal engi­nee­ring spe­cia­lists, or who­le­sa­lers. It’s effec­tive, has the hig­hest […]
24. April 2018

Seamless Customer Experience and Highest Data Protection Standards Realized – BMW Motorrad Case Study

BMW Motor­rad is a brand of BMW AG and is rep­re­sen­ted in nume­rous coun­tries around the world. For world­wi­de sales, BMW Motor­bike pri­ma­ri­ly reli­es on an […]

artegic AG The Marketing Engineers Blog

How the US CLOUD Act Overturns and Impede the GDPR

One oft the objectives of the General Data Protection Regulation (GDPR) was to create legal certainty for companies. The same data protection standards now apply in every EU country, and US companies doing business in EU countries must also comply with the requirements of the GDPR. If, for example, a German company stores data on ...

The post How the US CLOUD Act Overturns and Impede the GDPR appeared first on artegic AG The Marketing Engineers Blog.

Tips For E-Mail Marketing In B2B – Include Trading Partners

E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. E-mail marketing is an indispensable component in the digital marketing mix of B2B companies. In this blog post series ...

The post Tips For E-Mail Marketing In B2B – Include Trading Partners appeared first on artegic AG The Marketing Engineers Blog.

Social Proof: A Psychological Phenomena For Your Use

Everyone knows the situation: You can choose between two restaurants, one full of people, the other one is empty. Consensus is, you would rather enter the full one because the lot of people suggest that you play it safe. The food must be good or at least fine. This shows how we let strangers influence ...

The post Social Proof: A Psychological Phenomena For Your Use appeared first on artegic AG The Marketing Engineers Blog.

Tip For E-Mail Marketing In B2B – Use Easy Response Tools

E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. E-mail marketing is an indispensable component in the digital marketing mix of B2B companies. In this blog post series ...

The post Tip For E-Mail Marketing In B2B – Use Easy Response Tools appeared first on artegic AG The Marketing Engineers Blog.