parallax background
25. September 2017

artegic and RTL Interactive received an International Business Award in Gold

Medi­en­grup­pe RTL Deutsch­land and artegic win pres­ti­gious award in the cate­go­ry “Mar­ke­ting Cam­pai­gn of the Year” Medi­en­grup­pe RTL Deutsch­land the digi­tal CRM tech­no­lo­gy pro­vi­der artegic got the […]
13. July 2017

dmexco 2017: artegic shows new-award winning digital marketing technology ELAINE SIX

On 13.-14. Sep­tem­ber the digi­tal eco­no­my fair dmex­co will open its doors again in Colo­gne. At booth A040 in hall 6 the digital CRM provider artegic […]
25. January 2017

The General Data Protection Regulation is above all – commentary on the European Data Protection Day

On the initia­ti­ve of the Coun­cil of Euro­pe, the Euro­pean Data Pro­tec­tion Day will be orga­ni­zed for the tenth time on 27 Janu­ary 2017. The aim […]
11. January 2017

artegic Focusses on International Growth With Software Investor Main Capital Partners

Dutch soft­ware inves­tor Main Capi­tal Part­ners B.V. has invested in digi­tal mar­ke­ting auto­ma­ti­on pro­vi­der artegic. artegic is the lea­ding Ger­man spe­cia­list sup­plier of stan­dard soft­ware for […]

artegic AG The Marketing Engineers Blog

dmexco 2017: New Ways in Marketing

This year’s digital marketing exhibition “dmexco” (digital marketing exposition and conference) in Cologne counted fewer visitors than in the last year, but the professional quality increased. With 1,100 exhibitors and 570 international speakers, including Sheryl Sandberg, the COO of Facebook, this years dmexco stayed true to its “Pure Business” motto. The decline in the number ...

The post dmexco 2017: New Ways in Marketing appeared first on artegic AG The Marketing Engineers Blog.

dmexco 2017: Integrate technology into the workplace

This year’s digital marketing exhibition “dmexco” (digital marketing exposition and conference) in Cologne counted fewer visitors than in the last year, but the professional quality increased. With 1,100 exhibitors and 570 international speakers, including Sheryl Sandberg, the COO of Facebook, this years dmexco stayed true to its “Pure Business” motto. The decline in the number ...

The post dmexco 2017: Integrate technology into the workplace appeared first on artegic AG The Marketing Engineers Blog.

Marketing Automation also works with few data

It is possible to optimize digital direct marketing even with few data using marketing automation. In this article, we present some examples on how to implement automated communication which is individualized, context-relevant and adapted to the preferences of the customer, even without large IT and data projects. Individualization is in demand The challenge for many ...

The post Marketing Automation also works with few data appeared first on artegic AG The Marketing Engineers Blog.

Lead Nurturing after Download with Marketing Automation

In sales, the continuous development of leads is an important goal. Usually the sales team only deals with a small selection of the supposed best leads and also does not use all touchpoints consistently for lead nurturing. (Like the website or social media…) A marketing automation system helps you to generate leads at all touchpoints ...

The post Lead Nurturing after Download with Marketing Automation appeared first on artegic AG The Marketing Engineers Blog.