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14. May 2018

Checklist: 13 Tips for E-Mail Marketing in B2B – Now Available for Download

E-mail mar­ke­ting is a clas­sic in digi­tal dia­lo­gue mar­ke­ting of B2B com­pa­nies – whe­ther it’s sup­pliers, mecha­ni­cal engi­nee­ring spe­cia­lists, or who­le­sa­lers. It’s effec­tive, has the hig­hest […]
24. April 2018

Seamless Customer Experience and Highest Data Protection Standards Realized – BMW Motorrad Case Study

BMW Motor­rad is a brand of BMW AG and is rep­re­sen­ted in nume­rous coun­tries around the world. For world­wi­de sales, BMW Motor­bike pri­ma­ri­ly reli­es on an […]
23. January 2018

ELAINE SIX Embodies the Next Technology Generation for Real-time CRM Automation from artegic

Digi­tal CRM pro­vi­der artegic is releasing ELAI­NE SIX, the next gene­ra­ti­on of the award-win­ning digi­tal mar­ke­ting sui­te from ELAI­NE. ELAI­NE SIX com­bi­nes the high­ly custo­mer-cen­tric approach […]
10. January 2018

5 Digital Marketing Trends in 2018 – from Customer-centric Experience to Realtime Marketing Automation

Mar­ke­ting is taking on a lea­ding role in the digi­tal trans­for­ma­ti­on. Tra­di­tio­nal cam­pai­gn manage­ment has beco­me worn out and is giving way to dyna­mic real-time com­mu­ni­ca­ti­on. […]

artegic AG The Marketing Engineers Blog

Subscription Box Models – The New Stars in E-Commerce?

If you look at the simple growth rates of this business model, the answer is quickly formulated. Statistics such as 3,000 percent increased web traffic in the last three years and 200 percent annual growth since 2011 are basically speaking for themselves. So it’s no wonder that there are now subscription boxes for each and ...

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How to Enable Your Sales Partners to Digital Dialogue Marketing

Many companies carry out parts of their digital dialogue marketing in cooperation with partners or marketing teams at different locations. One example is indirect communication via sales partners, e.g. legally independent dealers in retail or franchisees in catering. The central office determines the basic alignment of the communication and provides the technical infrastructure. The partners ...

The post How to Enable Your Sales Partners to Digital Dialogue Marketing appeared first on artegic AG The Marketing Engineers Blog.

Highest Data Protection Standards Realized – BMW Motorrad Case Study

BMW Motorrad is a brand of BMW AG and is represented in numerous countries around the world. For worldwide sales, BMW Motorbike primarily relies on an indirect sales model through independent dealers. This case study illustrates how BMW Motorrad implements a comprehensive and seamless customer experience while ensuring the highest data protection standards against the ...

The post Highest Data Protection Standards Realized – BMW Motorrad Case Study appeared first on artegic AG The Marketing Engineers Blog.

Marketing Technology: Best of Breed or Single Vendor Solution?

No more marketing without IT. Whether digital dialogue marketing, data analytics, programmatic advertising, or other (digital) marketing disciplines – the challenges of digital transformation in marketing cannot be mastered without suitable technologies. There are two main approaches to the use of marketing technologies: best of breed and single vendor solution. What distinguishes these two approaches ...

The post Marketing Technology: Best of Breed or Single Vendor Solution? appeared first on artegic AG The Marketing Engineers Blog.