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News

27. August 2018

Checklist: 12 Tips for Email Marketing in E-Commerce

E-Com­mer­ce is boo­m­ing. During the last years, the deve­lop­ments in the indus­try have only known one direc­tion: up! Only one per­cent of tho­se employ­ed in the […]
30. Juli 2018

dmexco 2018: Successfull Digital Dialogue Marketing with Marketing Engineering at artegic – Arrange Appointments

From Sep­tem­ber 12-13, 2018, the dmex­co in Colo­gne will once again be the most important digi­tal eco­no­my tra­de fair & con­fe­rence in the Ger­man-speaking world. At […]
14. Mai 2018

Checklist: 13 Tips for E-Mail Marketing in B2B – Now Available for Download

E-mail mar­ke­ting is a clas­sic in digi­tal dia­lo­gue mar­ke­ting of B2B com­pa­nies – whe­ther it’s sup­pliers, mecha­ni­cal engi­nee­ring spe­cia­lists, or who­le­sa­lers. It’s effec­tive, has the hig­hest […]
24. April 2018

Seamless Customer Experience and Highest Data Protection Standards Realized – BMW Motorrad Case Study

BMW Motor­rad is a brand of BMW AG and is rep­re­sen­ted in nume­rous coun­tries around the world. For world­wi­de sales, BMW Motor­bike pri­ma­ri­ly reli­es on an […]

artegic AG The Marketing Engineers Blog

Email Client Development

Email marketing is and remains one of the most efficient and promising channels through which companies communicate with prospects and customers. The email landscape is constantly changing: new clients and operating systems are emerging, existing ones are changing and expanding, others are disappearing. The fluctuation on the market and the rapid changes in the various ...

The post Email Client Development appeared first on artegic AG The Marketing Engineers Blog.

5 Tips to get your Twitter Marketing to the Next Level

Twitter is an extraordinary marketing tool. Marketers have always found new ways to use it to their advantage over the last years. What’s special about twitter is the real time factor in communicating. You type a tweet within seconds and send it out into the world. That isn’t the case with Instagram or Facebook where ...

The post 5 Tips to get your Twitter Marketing to the Next Level appeared first on artegic AG The Marketing Engineers Blog.

E-Mail Transport Encryption with Privacy Compliance Mail

With the passing of GDPR in May 2018, the technical requirements for digital dialogue marketing have increased as well. Those requirements that marketers try to meet are, amongst others, higher standards for the encryption of communication. Now the comissioner for data protection (Landesbeauftragte für Datenschutz und Informationsfreiheit (LDI)) in the German state of North Rhine-Westphalia ...

The post E-Mail Transport Encryption with Privacy Compliance Mail appeared first on artegic AG The Marketing Engineers Blog.

Unsubscribes: How They Are Triggered And How You Can Avoid Them

Every email marketer has a dislike for this term: “Unsubscription” or “unsubscribe”. Naturally you want the number of your newsletter subscribers to be as high as possible and constantly growing without any setbacks in form of unsubscribes. Sorry to say that this is sometimes inevitable. All of a sudden you see yourself confronte with an ...

The post Unsubscribes: How They Are Triggered And How You Can Avoid Them appeared first on artegic AG The Marketing Engineers Blog.