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25. January 2017

The General Data Protection Regulation is above all – commentary on the European Data Protection Day

On the initia­ti­ve of the Coun­cil of Euro­pe, the Euro­pean Data Pro­tec­tion Day will be orga­ni­zed for the ten­th time on 27 Janu­a­ry 2017. The aim […]
11. January 2017

artegic Focusses on International Growth With Software Investor Main Capital Partners

Dut­ch soft­ware investor Main Capi­tal Part­ners B.V. has invested in digi­tal mar­ke­ting auto­ma­ti­on pro­vi­der artegic. artegic is the lea­ding Ger­man spe­cia­list sup­plier of stan­dard soft­ware for […]
20. November 2016

artegic Joins the Location Based Marketing Association

Digi­tal CRM con­sul­ting and tech­no­lo­gy pro­vi­der artegic AG is joi­ning the Loca­ti­on Based Mar­ke­ting Asso­cia­ti­on (LBMA). With the deve­lop­ment of its own tech­no­lo­gies and prac­tical cases […]
7. October 2016

PAYBACK Expands Collaboration With artegic

PAY­BACK (an Ame­ri­can Express com­pany), Germany’s lea­ding loyal­ty pro­gram­me as well as lar­ge­st mul­ti-chan­nel mar­ke­ting plat­form and artegic, con­sul­ting and tech­no­lo­gy pro­vi­der for digi­tal CRM, expand […]

artegic AG The Marketing Engineers Blog

10 ways to reduce unsubscribers

That customers unsubscribe from newsletters or similar programs can have different reasons. Nevertheless, it is helpful not to always look for that reason on the unsubscribers side, but first of all by yourself. Mostly there is still much potential for improvement to keep subscribers. That is why we have gathered some tips that can help ...

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Is email marketing still effective and efficient?

Email marketing is still the most relevant online channel with the highest ROI of all marketing activities (DMA). 2.6 billion people worldwide have an email account (Litmus). In Germany 80 percent use email services regularly (WFA / OWM). In this article we don’t only show why the channel is so popular and effective, but also ...

The post Is email marketing still effective and efficient? appeared first on artegic AG The Marketing Engineers Blog.

Digital direct marketing is also an effective and efficient tool for non-profit organizations

E-mail marketing has the greatest ROI of all marketing measures. Especially for non-profit organizations, which are limited in their budget, this is a decisive factor. A quick and efficient way to connect with prospective donors and helpers. That is why we collected some tips and potentials related to e-mail marketing for non-profit organizations. Building relationships ...

The post Digital direct marketing is also an effective and efficient tool for non-profit organizations appeared first on artegic AG The Marketing Engineers Blog.

The correct use of a Call-to-Action in Marketing

A Call-to-Action (CTA) is usually a picture or a button with text that motivates the user to do a certain action. Often it is the last impulse for the reader to carry out the desired action. In marketing the call-to-action is an indispensable tool to get the users closer to products or content. Effect and ...

The post The correct use of a Call-to-Action in Marketing appeared first on artegic AG The Marketing Engineers Blog.