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13. July 2017

dmexco 2017: artegic shows new-award winning digital marketing technology ELAINE SIX

On 13.-14. Sep­tem­ber the digi­tal eco­no­my fair dmex­co will open its doors again in Colo­gne. At booth A040 in hall 6 the digital CRM provider artegic […]
25. January 2017

The General Data Protection Regulation is above all – commentary on the European Data Protection Day

On the initia­ti­ve of the Coun­cil of Euro­pe, the Euro­pean Data Pro­tec­tion Day will be orga­ni­zed for the tenth time on 27 Janu­ary 2017. The aim […]
11. January 2017

artegic Focusses on International Growth With Software Investor Main Capital Partners

Dutch soft­ware inves­tor Main Capi­tal Part­ners B.V. has invested in digi­tal mar­ke­ting auto­ma­ti­on pro­vi­der artegic. artegic is the lea­ding Ger­man spe­cia­list sup­plier of stan­dard soft­ware for […]
20. November 2016

artegic Joins the Location Based Marketing Association

Digi­tal CRM con­sul­ting and tech­no­lo­gy pro­vi­der artegic AG is joi­ning the Loca­ti­on Based Mar­ke­ting Asso­cia­ti­on (LBMA). With the deve­lop­ment of its own tech­no­lo­gies and prac­tical cases […]

artegic AG The Marketing Engineers Blog

Marketing Automation also works with few data

It is possible to optimize digital direct marketing even with few data using marketing automation. In this article, we present some examples on how to implement automated communication which is individualized, context-relevant and adapted to the preferences of the customer, even without large IT and data projects. Individualization is in demand The challenge for many ...

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Lead Nurturing after Download with Marketing Automation

In sales, the continuous development of leads is an important goal. Usually the sales team only deals with a small selection of the supposed best leads and also does not use all touchpoints consistently for lead nurturing. (Like the website or social media…) A marketing automation system helps you to generate leads at all touchpoints ...

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The right Timing with Geofencing and Marketing Automation

Digital direct marketing is particularly effective when it includes the context in which the user reads the message, especially in the mobile or POS environment. In that way customers get activated where they are, with the right content for their current needs. A marketing automation system supports you in the integration of mobile usage contexts ...

The post The right Timing with Geofencing and Marketing Automation appeared first on artegic AG The Marketing Engineers Blog.

Successful transaction mails – what matters?

In the first blogpost, we explained how transaction mails are useful for marketing purposes. This second blogpost explains the most important criteria that are significant for sending successful transaction mails. It is very important to pay attention to these criteria, because, like the positive aspects, negative ones (e.g., non-functioning delivery) are also perceived by the ...

The post Successful transaction mails – what matters? appeared first on artegic AG The Marketing Engineers Blog.