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25. January 2017

The General Data Protection Regulation is above all – commentary on the European Data Protection Day

On the initia­ti­ve of the Coun­cil of Euro­pe, the Euro­pean Data Pro­tec­tion Day will be orga­ni­zed for the ten­th time on 27 Janu­a­ry 2017. The aim […]
11. January 2017

artegic Focusses on International Growth With Software Investor Main Capital Partners

Dut­ch soft­ware investor Main Capi­tal Part­ners B.V. has invested in digi­tal mar­ke­ting auto­ma­ti­on pro­vi­der artegic. artegic is the lea­ding Ger­man spe­cia­list sup­plier of stan­dard soft­ware for […]
20. November 2016

artegic Joins the Location Based Marketing Association

Digi­tal CRM con­sul­ting and tech­no­lo­gy pro­vi­der artegic AG is joi­ning the Loca­ti­on Based Mar­ke­ting Asso­cia­ti­on (LBMA). With the deve­lop­ment of its own tech­no­lo­gies and prac­tical cases […]
7. October 2016

PAYBACK Expands Collaboration With artegic

PAY­BACK (an Ame­ri­can Express com­pany), Germany’s lea­ding loyal­ty pro­gram­me as well as lar­ge­st mul­ti-chan­nel mar­ke­ting plat­form and artegic, con­sul­ting and tech­no­lo­gy pro­vi­der for digi­tal CRM, expand […]

artegic AG The Marketing Engineers Blog

„Uncreepy“ In-Store Communication

Walking around in stores on your own and communicating with no one was once. Meanwhile, customers even distinguish between “cool” and “creepy” in-store communication with companies in their stores. Especially the benefits and the degree of personalization determine the reaction of the customers to in-store marketing and service communication. The study “Creepy or Cool 2016” ...

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Staggered coupons for recurring purchases – with marketing automation

Due to the mass of suppliers, regular, recurring customers are rare today. In order to keep customers and perhaps even convert them to recurring customers, it is necessary to make attractive offers and implement bonus and loyalty programs. With the right marketing automation tools the campaigns for such programs are easily done. The objective of ...

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What is the difference between First Party, Second Party and Third Party Data?

Companies in the digital economy collect more and more data every day. There are different data types with different meanings, which must be handled differently. Often, however, there is confusion, so we want to clarify the difference between first party, second party and third party data. The difference between first, second and third party data ...

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What is the difference between data, information and knowledge?

Often the terms data, information and knowledge are used synonymously. The meaning, however, is not the same, so in this article we want to define the terms, separate them from one another, and show their connection. In order to understand where the differences and the connections between data, information and knowledge are, it is necessary ...

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