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24. October 2017

Digital dialogue meets data analysis – artegic and Apteco become partners

The digi­tal CRM con­sul­ting and tech­no­lo­gy pro­vi­der artegic and the soft­ware pro­vi­der for data ana­ly­sis and auto­ma­ti­on Apt­e­co GmbH have star­ted a part­nership. The joint­ly deve­lo­ped […]
25. September 2017

artegic and RTL Interactive received an International Business Award in Gold

Medi­en­grup­pe RTL Deutsch­land and artegic win pres­ti­gious award in the cate­go­ry “Mar­ke­ting Cam­pai­gn of the Year” Medi­en­grup­pe RTL Deutsch­land the digi­tal CRM tech­no­lo­gy pro­vi­der artegic got the […]
13. July 2017

dmexco 2017: artegic shows new-award winning digital marketing technology ELAINE SIX

On 13.-14. Sep­tem­ber the digi­tal eco­no­my fair dmex­co will open its doors again in Colo­gne. At booth A040 in hall 6 the digital CRM provider artegic […]
25. January 2017

The General Data Protection Regulation is above all – commentary on the European Data Protection Day

On the initia­ti­ve of the Coun­cil of Euro­pe, the Euro­pean Data Pro­tec­tion Day will be orga­ni­zed for the tenth time on 27 Janu­ary 2017. The aim […]

artegic AG The Marketing Engineers Blog

The future world of messengers

Messenger services are ubiquitous nowadays; they are the new way to communicate for the younger generation. Because these communication channels are such an important part of our lives and help us to stay in touch, this article dives into the future world of messengers. Let us take a look at the status quo first and ...

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dmexco 2017: New Ways in Marketing

This year’s digital marketing exhibition “dmexco” (digital marketing exposition and conference) in Cologne counted fewer visitors than in the last year, but the professional quality increased. With 1,100 exhibitors and 570 international speakers, including Sheryl Sandberg, the COO of Facebook, this years dmexco stayed true to its “Pure Business” motto. The decline in the number ...

The post dmexco 2017: New Ways in Marketing appeared first on artegic AG The Marketing Engineers Blog.

dmexco 2017: Integrate technology into the workplace

This year’s digital marketing exhibition “dmexco” (digital marketing exposition and conference) in Cologne counted fewer visitors than in the last year, but the professional quality increased. With 1,100 exhibitors and 570 international speakers, including Sheryl Sandberg, the COO of Facebook, this years dmexco stayed true to its “Pure Business” motto. The decline in the number ...

The post dmexco 2017: Integrate technology into the workplace appeared first on artegic AG The Marketing Engineers Blog.

Marketing Automation also works with few data

It is possible to optimize digital direct marketing even with few data using marketing automation. In this article, we present some examples on how to implement automated communication which is individualized, context-relevant and adapted to the preferences of the customer, even without large IT and data projects. Individualization is in demand The challenge for many ...

The post Marketing Automation also works with few data appeared first on artegic AG The Marketing Engineers Blog.