parallax background

News

14. May 2018

Checklist: 13 Tips for E-Mail Marketing in B2B – Now Available for Download

E-mail mar­ke­ting is a clas­sic in digi­tal dia­lo­gue mar­ke­ting of B2B com­pa­nies – whe­ther it’s sup­pliers, mecha­ni­cal engi­nee­ring spe­cia­lists, or who­le­sa­lers. It’s effec­tive, has the hig­hest […]
24. April 2018

Seamless Customer Experience and Highest Data Protection Standards Realized – BMW Motorrad Case Study

BMW Motor­rad is a brand of BMW AG and is rep­re­sen­ted in nume­rous coun­tries around the world. For world­wi­de sales, BMW Motor­bike pri­ma­ri­ly reli­es on an […]
23. January 2018

ELAINE SIX Embodies the Next Technology Generation for Real-time CRM Automation from artegic

Digi­tal CRM pro­vi­der artegic is releasing ELAI­NE SIX, the next genera­ti­on of the award-win­ning digi­tal mar­ke­ting sui­te from ELAI­NE. ELAI­NE SIX com­bi­nes the high­ly custo­mer-centric approach […]
10. January 2018

5 Digital Marketing Trends in 2018 – from Customer-centric Experience to Realtime Marketing Automation

Mar­ke­ting is taking on a lea­ding role in the digi­tal trans­for­ma­ti­on. Tra­di­tio­nal cam­pai­gn manage­ment has beco­me worn out and is giving way to dyna­mic real-time com­mu­ni­ca­ti­on. […]

artegic AG The Marketing Engineers Blog

Eye catchers in the inbox: How subject lines can increase the opening rate

First impressions count. And this definitely applies to the subject lines of mailings as well. 47% of users state the subject line as the reason for opening an e-mail (source: Chadwick Martin Bailey). The subject line, being the first impression or teaser of an e-mail, lets the reader decide whether it is worth the time ...

The post Eye catchers in the inbox: How subject lines can increase the opening rate appeared first on artegic AG The Marketing Engineers Blog.

Advantages of a self-service center in email marketing

A self-service center is a personal area of a user on the website of a company where he can manage his profile. With the help of a self-service center, users of digital services can, for example, add and change personal data themselves, transmit enquiries, obtain new services, or change existing services. Through the customer-controlled administration ...

The post Advantages of a self-service center in email marketing appeared first on artegic AG The Marketing Engineers Blog.

Browse abandonment email: How to turn „drop-outs“ into customers

Did you know that an average of 39% of online-shop users don’t even take a look at any products and that only 12% put something in their cart? (source: freshrelevance) Most shop visitors browse, take a look around and do some research. Purchase decisions are (perhaps) made later on. Many users just leave the website ...

The post Browse abandonment email: How to turn „drop-outs“ into customers appeared first on artegic AG The Marketing Engineers Blog.

Images in Email Marketing: How to choose the right graphic content for your campaign

In a time of impressions and information flooding the internet it gets harder to focus a user’s attention on just one single thing for a moment. This is a challenge marketers all over the world face every day. The visual design of mailings can be the key to successful marketing campaigns in email marketing. Images ...

The post Images in Email Marketing: How to choose the right graphic content for your campaign appeared first on artegic AG The Marketing Engineers Blog.