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News

24. April 2018

Seamless Customer Experience and Highest Data Protection Standards Realized – BMW Motorrad Case Study

BMW Motor­rad is a brand of BMW AG and is rep­re­sen­ted in nume­rous coun­tries around the world. For world­wi­de sales, BMW Motor­bike pri­ma­ri­ly reli­es on an […]
23. Januar 2018

ELAINE SIX Embodies the Next Technology Generation for Real-time CRM Automation from artegic

Digi­tal CRM pro­vi­der artegic is releasing ELAI­NE SIX, the next genera­ti­on of the award-win­ning digi­tal mar­ke­ting sui­te from ELAI­NE. ELAI­NE SIX com­bi­nes the high­ly custo­mer-centric approach […]
10. Januar 2018

5 Digital Marketing Trends in 2018 – from Customer-centric Experience to Realtime Marketing Automation

Mar­ke­ting is taking on a lea­ding role in the digi­tal trans­for­ma­ti­on. Tra­di­tio­nal cam­pai­gn manage­ment has beco­me worn out and is giving way to dyna­mic real-time com­mu­ni­ca­ti­on. […]
12. Dezember 2017

artegic is Becoming Member of Internet Service Providers Austria

The digi­tal CRM con­sul­ting and tech­no­lo­gy pro­vi­der artegic AG is beco­m­ing mem­ber of Inter­net Ser­vice Pro­vi­ders Aus­tria (ISPA). As a lea­ding dri­ver of inno­va­ti­on and through […]

artegic AG The Marketing Engineers Blog

Advantages of a self-service center in email marketing

A self-service center is a personal area of a user on the website of a company where he can manage his profile. With the help of a self-service center, users of digital services can, for example, add and change personal data themselves, transmit enquiries, obtain new services, or change existing services. Through the customer-controlled administration ...

The post Advantages of a self-service center in email marketing appeared first on artegic AG The Marketing Engineers Blog.

Browse abandonment email: How to turn „drop-outs“ into customers

Did you know that an average of 39% of online-shop users don’t even take a look at any products and that only 12% put something in their cart? (source: freshrelevance) Most shop visitors browse, take a look around and do some research. Purchase decisions are (perhaps) made later on. Many users just leave the website ...

The post Browse abandonment email: How to turn „drop-outs“ into customers appeared first on artegic AG The Marketing Engineers Blog.

Images in Email Marketing: How to choose the right graphic content for your campaign

In a time of impressions and information flooding the internet it gets harder to focus a user’s attention on just one single thing for a moment. This is a challenge marketers all over the world face every day. The visual design of mailings can be the key to successful marketing campaigns in email marketing. Images ...

The post Images in Email Marketing: How to choose the right graphic content for your campaign appeared first on artegic AG The Marketing Engineers Blog.

Email Client Development

Email marketing is and remains one of the most efficient and promising channels through which companies communicate with prospects and customers. The email landscape is constantly changing: new clients and operating systems are emerging, existing ones are changing and expanding, others are disappearing. The fluctuation on the market and the rapid changes in the various ...

The post Email Client Development appeared first on artegic AG The Marketing Engineers Blog.