No More Marketing Without IT – 7 Digital Marketing Trends Until 2015 as a Free Whitepaper

Increa­sing user demands meet with more pres­su­re on effi­ci­en­cy and more touch­points which need to be taken into con­si­de­ra­ti­on. This could sum up the cur­rent deve­lop­ment of digi­tal mar­ke­ting. artegic has fore­cast which important trends will result from this over the next two years and is publi­shing the­se com­pi­led trends in a Free Whitepaper Download.

artegic has iden­ti­fied a total of seven important trends in the are­as of “Ope­ra­ti­ve Pro­ces­ses”, “Data”, “Com­mu­ni­ca­ti­on” and “Tracking and Ana­ly­sis” until 2015.

1. Data Use Manage­ment – From Big Data to Legal Big Data
2. Digi­tal Custo­mer Jour­ney – Email as the Gol­den Thread
3. Super Per­so­na­li­sing – Authen­tic Com­mu­ni­ca­ti­on
4. Mul­ti-Dis­play Stra­te­gies – Bey­ond Mobi­le
5. The Custo­mer Deci­des – Moving Away From Com­pa­ny-dri­ven Mar­ke­ting
6. Effi­ci­en­cy Ana­ly­sis – Deter­mi­ning the Lar­ger Con­text
7. Mar­ke­ting Engi­nee­ring – Mar­ke­ting Meets IT

Marketing Engineering is becoming the core challenge

Mar­ke­ting wit­hout IT sup­port will beco­me unt­hin­ka­ble in the future. Whe­ther the per­so­na­li­sa­ti­on of com­mu­ni­ca­ti­on, legal collec­tion, pro­ces­sing and ana­ly­sis of data or opti­mi­sa­ti­on of mar­ke­ting mea­su­res across ter­mi­nal devices, all rele­vant deve­lop­ments in digi­tal mar­ke­ting pre­sup­po­se an inter­play of mar­ke­ting and IT: Mar­ke­ting Engi­nee­ring. This is reflec­ted in the increa­sing invest­ments in mar­ke­ting tech­no­lo­gies. Accord­ing to a stu­dy by Gart­ner,  in 2017 CMOs will invest more in IT than CTOs. Trend 7 “Mar­ke­ting Engi­nee­ring – Mar­ke­ting Meets IT” will the­re­fo­re beco­me a core chal­len­ge in digi­tal mar­ke­ting.

Download all trends as a free whitepaper

You can now down­load the 7 digi­tal trends 2015 as a white­pa­per for free at