Knowing what the client wants – customer metrics as an introduction into customer profiling.
eCRM service provider artegic expands the self-sharpening customer profiling of the ELAINE Online Direct Marketing Suite with predefined industry-specific rulesets. Customer loyalty requires a high degree of know-how regarding individual customer preferences, lifestyles and motives. As a strategy consultant and associated company of the Fraunhofer Institute, German eCRM provider artegic…