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The ability to measure the user behaviour of each individual email marketing subscriber is an important tool for relevant and target-specific communication. Click profiles, for example, help to identify interests and serve these better. In practice, however, companies face a dilemma when it comes to the legally compliant collection and…

In 2010, digital marketing recorded a disproportionately high growth. However, in the maze of possibilities, it is essential not to loose sight of important targets. Many companies are infected by the general euphoria surrounding social media, without having done their overall homework. For the year end, we have summed up…

eCRM consulting and technology provider artegic AG, strengthens and expands its international presence with a new office in Italy. The German company is opening new offices in Milan and Merano and building a local service and sales team. The aim of the expansion is to further exploit European markets for…

KAISER+KRAFT EUROPE, leading mail order specialist for office equipment, is introducing consulting and technology by German eCRM provider artegic. The highly integrated email dialogue marketing platform based on the ELAINE Online Dialogue CRM is being introduced in Germany, Sweden and Switzerland before its expansion into all 37 international affiliates of…

artegic AG integrates eCRM solution in international marketing of ICT service provider. PC-WARE, one of the leading manufacturer-independent ICT service providers in Europe trusts in German technology provider artegic for its online dialogue marketing. Based on the eCRM solution ELAINE FIVE, all branches of the PC-WARE group in 18 countries…