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Berlin’s “be Berlin” brings you the online stories of the capital’s people per email into your home, thanks to the ELAINE technology. On 11 March 2008, Berlin’s mayor launched the capital’s new campaign “be Berlin”. Core element is an online platform for the exchange of stories and anecdotes about Berlin…

Market leader for mainboards and graphic cards introduces ELAINE eCRM technology The German branches of notebook and component manufacturer ASUS expand their channel marketing with email based services. Planned are the individualised communication for specialised dealers and marketing of premium offers amongst other services. The basis of email supported dealer…

The technically appropriate and legally compliant handling of personal data is an important duty, which is of public concern. In its verdict, the Civil Chamber 23 of the Landgericht (District Court) Berlin prohibited providers of internet content the data retention of IP addresses. IP addresses are regularly collected in web…

eCRM provider tests 29 mobile end devices in comprehensive marketing practice study Mobile target groups are the next big challenge in the internet. This also applies for email marketing. In a new study, eCRM provider artegic AG publishes its outlook and technical analysis of mobile email marketing. 29 mobile end…

ELAINE client RTL wins the prestigious E-mail Marketing Award in the category Film, TV and Music. Voting of the Newsletter Award 2007 this year closed with a record number of 1.3 million votes cast online. The most interesting and best newsletters were chosen from 2000 applicants and were awarded across…