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  • Dr. Klein
  • Dr. Schär
  • T-Systems
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Case Study: PAYBACK

In this case study we show how PAYBACK was able to reduce time spent creating marketing campaigns by more than 25 per cent overall by using our content processing solution. We also present the real-time sending of transactional emails at the POS, which PAYBACK implemented with selected retail partners.

Case Study: CosmosDirekt

In this case study, we show how CosmosDirekt was able to achieve open rates of over 40 per cent and click rates of up to 11.8 per cent using an automated reactivation campaign with contextual segmentation. The conversion rate and therefore the proportion of previously lost users with whom additional business was achieved was more than two per cent.

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Case Study: RTL

In the launch phase of TV-NOW, RTL focused on interactive, intensive variant optimisation using the artegic ELAINE® marketing automation solution. New customer acquisitions were partially automated, and multivariant tests were developed and conducted. In the launch phase alone, more than 150 communication variants were implemented in multilevel campaigns. The intelligent, multivariant optimisation achieves a result uplift of 575 per cent with open rates of up to 50 per cent.

Case Study: Deutsche Telekom

Internal communication by email plays a central role at Deutsche Telekom. It comprises a number of different dialogues group-wide, which are initiated from different points by a number of internal offices and roles. These include, for example, the internal newsletter communications, various executive board communications, management changes, tool updates, program updates, project updates or surveys.

In this case study, we show how T-Systems uses ELAINE® to organise its global internal communications across all Group departments and divisions.

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Case Study: BMW Motorrad

For worldwide sales, BMW Motorbike primarily relies on an indirect sales model through independent dealers.

We show how BMW Motorrad implements a comprehensive and seamless customer experience while ensuring the highest data protection standards against the background of the General data protection regulation.

Case Study: Weser Ems Hallen

The Weser Ems Hallen are one of Germany’s largest event and trade fair venues, with a total capacity of more than 23,000 visitors. In this case study, we show how the average length of time visitors spent in the halls was increased by more than ten minutes and catering sales were improved using targeted cross-channel communications with location data.

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Case Study: CosmosDirekt
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Case Study: Weser Ems Halle
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Case Study: Deutsche Telekom
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Case Study: BMW Motorrad
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Case Study: RTL Interactive
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Case Study: PAYBACK
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