During the launch period of TV NOW, RTL interactive intensively used variant optimisation through artegic’s ELAINE realtime marketing automation solution. In order to generate new customers, partly automated, multivariate tests were developed and conducted.
Result-uplift via multivariate testing
Therefore, more than 150 communication variants in multilevel campaigns were realized.
The intelligent, multivariant optimisation thereby reached an uplift of 575 percent and opening rates of up to 50 percent.