Sedo puts its faith in artegic for its international email marketing

ELAI­NE eCRM tech­no­lo­gy will beco­me the cen­tral plat­form for the lar­gest domain mar­ket­place world­wi­de

Sedo has crea­ted an inter­na­tio­nal email mar­ke­ting plat­form across eight lan­guages by using eCRM tech­no­lo­gy pro­vi­der artegic. The domain mar­ke­ting spe­cia­list is aiming at cen­tra­li­sed email mar­ke­ting, which will opti­mi­se custo­mer loyal­ty as well as sup­port of its dis­tri­bu­ti­on. In par­ti­cu­lar, the tracking and ana­ly­sis mecha­nisms of this favou­red solu­ti­on shall be uti­li­sed.

Marketing automation

Stron­ger auto­ma­ti­on in the area of custo­mer loyal­ty is expec­ted to impro­ve the respon­se time in custo­mer com­mu­ni­ca­ti­on. This is vital espe­ci­al­ly in inter­na­tio­nal busi­ness, as the same mea­su­res in dif­fe­rent mar­kets are not always effec­tive.

Sedo cur­r­ent­ly uses email-sup­por­ted mar­ke­ting for news­let­ter and pro­mo­ti­on mai­lings in eight lan­guages, as well as for auto­ma­ted and indi­vi­dual­ly desi­gned dia­lo­gue com­mu­ni­ca­ti­on with custo­mers and users of the Sedo plat­form.

For this pur­po­se, an auto­ma­ted email com­mu­ni­ca­ti­on was estab­lished, which is able to car­ry out mul­ti-level email fol­low-ups accord­ing to custo­mer seg­ment and cam­pai­gn. This also inclu­des ser­vice noti­fi­ca­ti­ons, which can be sent to mobi­le devices in the future.

Sedo wis­hes to opti­mi­se its custo­mer seg­men­ta­ti­on fur­ther with ELAI­NE. By inte­gra­ting lan­ding pages and new con­cepts in the area of reac­tiva­ti­on messa­ges, Sedo is aiming at signi­fi­cant­ly increa­sing its dis­tri­bu­ti­on and custo­mer loyal­ty.

Localising International Communication

“The same mea­su­res are not equal­ly effec­tive in dif­fe­rent mar­kets. Here, an indi­vi­du­al approach is essen­ti­al. ELAINE’s tracking and ana­ly­sis mecha­nisms are hel­ping us with this task. We can see gre­at poten­ti­al for us to opti­mi­se the selec­tion and seg­men­ta­ti­on pro­ces­ses”, says Peter Schou­ba, Mar­ke­ting Team Super­vi­sor at Sedo.

He appre­cia­tes the high tech­ni­cal deve­lop­ment sta­tus of the ELAI­NE solu­ti­on. “An excel­lent, auto­ma­tic data syn­chro­ni­sa­ti­on is vital in the area of sys­tem mails. Espe­ci­al­ly to com­bi­ne them with sui­ta­ble cross and up-sel­ling offers. The open inter­faces and the lar­ge num­ber of syn­chro­ni­sa­ti­on opti­ons in ELAI­NE are decisi­ve for this. ELAINE’s pos­si­bi­li­ties and fea­tures have effec­tively con­vin­ced us.”

About Sedo

Sedo, with its offices in Colo­gne (Ger­ma­ny), Bos­ton (USA) and Lon­don (UK), is the world­wi­de lea­ding domain mar­ket place with near­ly 900,000 mem­bers and a sale offer of over 13 mil­li­on domains of all suf­fi­xes – over 6 mil­li­on domains of which are par­ked. Sedo offers ser­vices around domains, such as domain par­king, domain eva­lua­ti­on, domain trans­fers and domain mar­ke­ting.