In the world of digital marketing, customer engagement has become a key component for the success of brands. It is no longer just about reaching potential customers, but rather about building and maintaining a relationship with them. It is crucial for marketers to understand the dynamics of customer engagement and develop effective strategies to reach…
The tracking of personal data on the internet is common worldwide and an important part of marketing measures. However, some companies collect considerably more data than is necessary. Apple now wants to decisively counter this phenomenon and will therefore introduce a new function with iOS 17 that will significantly strengthen data protection. Advertisers might not…
Abandoned shopping baskets regularly cause displeasure in online shops. To get customers back into the shop, you can automatically send a reactivation email to shopping basket abandoners – or you can send an SMS, a mobile message or a push notification. In this article we present a practical use case: Mobile Omnichannel against shopping cart…
Has a customer not been in touch for a long time? Then it’s time for reactivation! Learn how emails and SMS help to renew customer connections. Because not only can you reactivate with emails, mobile channels such as SMS or mobile messenger also work well here. In this article, we give you clever tips on…
Sending customers a birthday wish is one of the classics in digital dialogue marketing. It is even more classic to send the wishes by email. But mobile channels such as SMS or mobile messenger are also suitable for wishing your customers a happy birthday, and this will make you stand out even more. Read here…
Classic or common advertising measures, such as discount promotions, can of course also be distributed in mobile marketing channels. SMS, push notification or mobile messages: these formats are just as suitable as newsletters as e-mails. In our article, we show you how you can cleverly use “classic” advertising measures in mobile channels. Just like email,…
“Your order is now ready for collection!” – customers are sure to enjoy reading this message. Send such Click & Collect notifications as SMS, push notification or via another mobile channel. Click & Collect is the trend in the omnichannel marketing mix. Here we show you how to make the most of ready-to-collect goods for…
Address your customers not only at the right time, but also at the right place and via the appropriate mobile channel. This is possible with location-based marketing. This article explains how you can integrate location-based marketing into your mobile omnichannel marketing mix. Direct approach, very close to the point of sale: With location-based marketing, you…
Following our article Transactional messages in the mobile omnichannel marketing mix, we present another effective use case for mobile channels in digital dialogue marketing: Alerts. Find out in which contexts it is best to send alerts as SMS or mobile messages. SMS and mobile messages are particularly suitable for time critical messages. These include, for…
In our article Email marketing in the mobile omnichannel marketing mix, you can read what constitutes a mobile omnichannel marketing mix and why email has a firm place here. In this article, we will now present an effective use case for mobile channels in digital dialogue marketing: It’s about transactional messages. We give you tips…