The article Higher Return on Investment Through Successful Lead Nurturing in Email Marketing deals with the development of users in B2B into prospective customers, using individualised email marketing in the customer lifecycle, i.e. lead nurturing. The next step consists in rating the potential of a user – lead scoring – and transferring the most interesting…
Email marketing is one of the most important marketing tools for companies: according to the study „Email marketing benchmark 2022“ by DDV Deutscher Dialogmarketing Verband e.V. and Absolit Dr. Schwarz Consulting, Waghäusel 99% make use of email marketing to get in touch with customers. Email marketing is also highly suitable for customer acquisition. Apart from…
Gaining as many opt-ins as possible is a critical success factor in email marketing campaigns. However, the focus should also be on retaining existing contacts and preventing unsubscribes. In this post, you’ll find six tips for alternatives to unsubscribing. 1. Frequency There are various reasons why users unsubscribe from a newsletter. The most common…
A necessary part of opt-in acquisition is sending a double opt-in email. In this post, we show you how to increase the likelihood of an opening and confirmation of the user by announcing the double opt-in email, explaining the registration process and optimizing double opt-in-mails. 1. Announce double opt-in-mail Announcing the double opt-in email…
There are many ways to generate opt-ins for your email marketing through your own channels. We show you how to win additional opt-ins via partnered newsletters & standalones, co-registration and co-sponsoring. 1. Partnered newsletters & standalones Ads in a wide variety of formats can also be booked in thematically matching newsletters from other companies.…
Winning opt-ins is essential for a succesful and lasting email marketing. In this post we show you how to win opt-ins with raffle boxes, registrations at terminals, registrations via tablet, write-in lists, participation cards, receipts and photo boxes – directly at the point of sale. 1. Raffle Box A business card box, combined with…
Opt-ins are the basis for the success of every email marketing campagne. In this post we show you how to win opt-ins with display ads, Facebook & Instagram lead ads, Twitter lead generation cards, LinkedIn & Xing ads as well as Google ads. 1. Display ads The classic display or banner ad offers a…
E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. E-mail marketing is an indispensable component in the digital marketing mix of B2B companies. In this blog post series…
Today, consumers go through a completely different buying process than they used to one or two decades ago. Not only in B2C, customers are exposed to a variety of information at different touchpoints. In B2B, too, (depending on the industry) it is increasingly difficult to penetrate a potential customer’s attention. Additionally, there are long decision-making…
In sales, the continuous development of leads is an important goal. Usually the sales team only deals with a small selection of the supposed best leads and also does not use all touchpoints consistently for lead nurturing. (Like the website or social media…) A marketing automation system helps you to generate leads at all touchpoints…