We all know it. Every day we receive countless newsletters and promotional emails with seemingly unbeatable offers. With this flood of information and overflowing inboxes, it is important to stand out from the crowd. Within seconds, recipients decide whether to open your email or not. In many cases, optimising subject lines can therefore have a…
Unsubscribes are the horror of many email marketers. But unsubscribes are not always bad. No one needs recipients in their mailing list who do not contribute any value. However, unsubscribes are problematic when the recipients, for example, have regularly generated sales in the past and/or have the potential to do so in the future. However,…
Newsletter, private mail or transactional mail? Some email clients sort incoming messages directly into the right category. Because email apps and clients are becoming more and more comprehensive and powerful: providers are aggregating more and more capabilities into the clients and apps and offering services that go beyond reading and sending emails. These new capabilities…
Marketing without data has become almost unthinkable. But why is the use of third-party data problematic in the future and how can marketers still obtain data? Companies will probably have to build up their own databases. Email will play a major role in this. The relevance of data in marketing probably needs no further discussion.…
When do users experience a positive customer experience? One factor is seamless and consistent transitions between different digital channels. As a result, the user experience between email, web and mobile is becoming more and more merged. Email marketing is also getting in on the act and this fusion is changing the future of this marketing…
With interactive content, email marketing is taking another important step into the future. Email clients are now increasingly allowing to the email what is already standard in other areas of the internet. This opens up new areas of application for email and might challenge email marketing (possibly in a technical way). In apps, on websites…
Email marketing doesn’t stand still and challenges email marketers again and again. Thereby marketing emails adjust to the new challenges and are part of the change. We show you in this post how marketing emails are going to be designed in the future, to make sure to be noticed by the users. Because one thing…
There are many ways to generate opt-ins for your email marketing through your own channels. We show you how to win additional opt-ins via partnered newsletters & standalones, co-registration and co-sponsoring. 1. Partnered newsletters & standalones Ads in a wide variety of formats can also be booked in thematically matching newsletters from other companies.…
What has happened in the field of email marketing in 2020 and what is in store for the future? We’ve compiled some of the developments affecting email marketing in 2020 in an at-a-glance infographic.
Test dispatches in email marketing are made by default. Every mailing is put to the acid test before the actual dispatch, to avoid typing errors, broken links or something similar. Probably every email marketer is familiar to this kind of quality assurance. But is checking the test-mailing sufficient to guarantee the quality of your newsletters?…