Data Privacy – the Critical Factor of Success: The General Data Protection Regulation (GDPR) as a Chance for Companies
Product and brand preferences, interests, attitudes, opinions, social contacts, sociodemographic aspects, locations and movement patterns – companies know more about their customers than ever before, or at least they have the technical possibilities to find out. Deliberately or unaware, consumers leave a multitude of data on every digital touchpoint they cross. These information can be…