“Your order is now ready for collection!” – customers are sure to enjoy reading this message. Send such Click & Collect notifications as SMS, push notification or via another mobile channel. Click & Collect is the trend in the omnichannel marketing mix. Here we show you how to make the most of ready-to-collect goods for…
Address your customers not only at the right time, but also at the right place and via the appropriate mobile channel. This is possible with location-based marketing. This article explains how you can integrate location-based marketing into your mobile omnichannel marketing mix. Direct approach, very close to the point of sale: With location-based marketing, you…
Following our article Transactional messages in the mobile omnichannel marketing mix, we present another effective use case for mobile channels in digital dialogue marketing: Alerts. Find out in which contexts it is best to send alerts as SMS or mobile messages. SMS and mobile messages are particularly suitable for time critical messages. These include, for…
In our article Email marketing in the mobile omnichannel marketing mix, you can read what constitutes a mobile omnichannel marketing mix and why email has a firm place here. In this article, we will now present an effective use case for mobile channels in digital dialogue marketing: It’s about transactional messages. We give you tips…
Omnichannel marketing is not the same as multi- or cross-channel marketing. When email marketing merges with mobile dialogue marketing channels such as SMS, push notification and/or messenger, then we are talking about mobile omnichannel in digital dialogue marketing. Here, a single customer view and real-time-capable processes make up omnichannel marketing. Find out why email belongs…
New year, new trends – new developments are also predicted for email marketing. Among the announced email marketing trends 2023, there are new topics this time, others look familiar. But even if a few of the trends 2023 don’t seem entirely new, they have adapted to the latest developments and realigned themselves. And the fact…
Yes, SMS seem old-fashioned and like something from a bygone era. But they still exist and are reliably delivered to cell phones, smart phones and mobile devices. And those are exactly the devices we look at several times a day: IT professor Alexander Markowetz has found out that we look at our cell phones 88…
You should always be attentive to the needs of your customers and obtain regular feedback. Improving in areas such as communication, customer service etc. is not an end in itself. Ultimately, these improvements can only be considered improvements if your customer perceives them as such, even if optimizations have otherwise been implemented perfectly. Collecting feedback…
As known, good old text message is not our favourite channel of communication anymore because it has been pushed off the throne by WhatsApp and Co. for daily use. But that doesn’t necessarily mean you should underestimate it as a marketing tool. SMS have only been replaced in the matter of private communication traffic. In…