What we offer

The core of our services is the award-winning realtime marketing automation technology ELAINE® for real-time, digital dialogue marketing with e-mail and mobile. We offer a variety of consulting, IT-integration and professional services for digital dialogue marketing and marketing engineering.

Checklist: 12 Tips for Email Marketing in E-Commerce

In this checklist we have compiled 12 tips with which you can improve your e-commerce email marketing measures in short and long term.

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2.7Mrd.

emails, mobile and social media messages monthly via artegic's ELAINE® technology.
82%

of German internet users are in contact with companies via artegic's ELAINE® technology.
33%

of all DAX companies use artegic solutions.
141

countries where artegic ELAINE® technology is used.
CEWE, Europe's leading photo service and successful provider in the business field of commercial online printing, relies on solutions from CRM consulting and technology provider artegic AG for digital dialogue marketing. The core of the application is a digital dialogue marketing platform fully integrated with SAP CRM. CEWE relies on the ELAINE technology from artegic AG in order to better tailor communication to the needs of the customer. Thanks to the seamless integration with SAP CRM, campaigns can be controlled directly in SAP CRM and processed even more efficiently via content and automation processes using ELAINE technology. The Enterprise Framework technology ELAINE takes over the essential tasks for the design, ...
CosmosDirekt, the largest direct insurer and largest risk life insurer in Germany, relies on solutions from the digital CRM consulting and technology provider artegic AG for its digital dialogue marketing. The main focus of CosmosDirekt's digital dialogue marketing is the cross-selling of different insurance products as well as a direct and individual approach to individual customers, both in customer acquisition and in communication with existing customers. CosmosDirekt's trend-setting customer centering in the insurance sector is based, among other things, on consistent digitalization. This enables the direct insurer to implement customer-oriented and highly personalized measures. artegic supports CosmosDirekt in making the data ...
At the heart of ING Deutschland's cooperation with technology provider artegic is the consistent further development of customer-centric communication in digital channels. In the future, customer communication in the e-mail sector will be organised centrally using the powerful artegic ELAINE software technology. This will make the bank's digital communication even faster and more individual, so that customers can be supported proactively at the right moment, not just when it comes to specific issues. The complexity of digital dialogue marketing increases with every contact point and every trigger. To simplify processes and reduce costs, ING in Germany is consolidating various systems and technologies into a centrally controlled ...

ELAINE® Realtime Marketing Automation

The highly integratable solution for digital dialogue marketing via e-mail and mobile.

Your current IT system landscape is not ready for customer-centric marketing and rapid success? With ELAINE® it will be. Because ELAINE® enables you to create a better, more individual customer experience with your existing processes and systems.

How? Ask us! We'll show you what ELAINE® can do for you in just a few days.
Ask our experts or request a test account without obligation!



  • Real-time processes for reaction within seconds.
  • Always the right message, at the right moment and in the right context.
  • Proven for over 12 years and developed for best-in-class marketers!
  • Faster time-to-market and immediate results!
  • No lengthy IT project, no changes to your system landscape.
  • Individual customer experience that your customers expect from you today.
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Why ELAINE®?

#1

ELAINE® is the best European marketing suite for customer-centred marketing (iBusiness 2016)

412%

higher return-on-investment through intelligent marketing automation (Source: Certona).

2.7Billion

emails, mobile and social media messages monthly via artegic's ELAINE® technology.

82%

of German internet users are in contact with companies via artegic's technology.

0.5Sek.

from trigger to real-time dispatch of a message.


Mark Brauch, Director Directmarketing + Reach, PAYBACK GmbH, Part of the American Express Group

„Due to our highly individual marketing, we have a very complex environment. artegic offers us the necessary technical solution to successfully and efficiently map the communication process up to real-time personalised communication. With ELAINE, we have found the right technological platform for our demanding tasks. artegic also supports us in consistently mastering new requirements and innovative approaches.“


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ELAINE® Features

Downloads and demo request

 

Want to learn more about marketing automation with ELAINE®? Request our ELAINE® brochure, marketing automation white paper and case studies now, or apply for demo access! Just complete the following form. To receive the documents, please also click on the desired cover.

 
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What we can do for you

Technology, consulting, IT integration and professional services for marketing engineering

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90 per cent of marketers agree that an individually tailored customer experience is very important. But just 20 per cent of customers actually feel valued as an individual. Why is there such a discrepancy between what marketers want to achieve and the reality? Among other things, it’s because of the many operational and technical obstacles marketers face: the growing complexity of the processes, increasing IT challenges in marketing, insufficiently linked data sources and IT systems, and the growing pressure to achieve results, be faster and be more cost-efficient. Marketing engineering, the use of information technology for data- and system-based marketing, is becoming the central success factor for overcoming these hurdles.
We help you master your work despite these challenges, quickly and step by step. We are marketing engineers! To help you achieve your goals, we work with you, use case by use case, to develop the capabilities for digital dialogue marketing at the highest level. We support you with technology, consulting, IT integration and professional services. And in doing so, we rely on our over 12 years’ experience in marketing engineering – experience that we used to develop the multi-award-winning DPCA® method, which helps our customers run data- and system-based marketing for more speed, more focus and more success.
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Success with the artegic DPCA® method

 
Modern marketing engineering focuses on the four essential action fields: data, processes, communication and analytics, or DPCA. We use the DPCA® method to analyse which capabilities in the four fields you need for your use cases and help you build these up in a structured way.

 

Time to market is our strength!

 
We focus on achieving a quick time to market and on successively building up capabilities. We have divided our process into four steps that ensure transparency and allow for maximum focus on results:
 
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Here’s how we work:

Best-Practise for all Industries and Business Models

Retail and e-commerce

• Reactivate your customers through automated follow-up when baskets are abandoned in the online shop.
• Personalise your newsletters with tailored product recommendations.
• Empower your retail partners to do their own digital dialogue marketing.
• Enrich your transactional messages with cross-selling and upselling offers.
• Engage in location-based real-time communication at the point of sale.
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B2B and industry

• Transform leads into customers through automated lead nurturing.
• Empower your sales partners to do their own digital dialogue marketing.
• Promote trade fairs, webinars and other B2B events in a fully automated process.
• Generate new leads at all touchpoints on a continuous basis.
• Compile data and communications from sales, marketing, support, etc. centrally.

Finance and insurance

• Automate churn prevention and reactivation measures. See "Case Study: CosmosDirekt"!
• Be GDPR-compliant as you use sensitive financial and health data yourself.
• Send automated upselling campaigns for high-price tariffs.
• Integrate exchange rates and other live data in your communication in real time.
• Compile data and communications from sales, marketing, support, etc. centrally.
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Automotive

• Empower your authorised dealers to do their own digital dialogue marketing.
• Create a seamless customer experience between manufacturer and dealer communication. See "Case Study: BMW Motorrad"!
• Motivate customers to visit dealer garages through location-based campaigns.
• Increase new-car sales through personalised lead nurturing using data from car configurators.
• Send automated reminders for test drives, pickups, inspections, etc.
• ...

Media

• Gain new subscribers in a targeted way at all relevant touchpoints.
• Automate churn prevention and reactivation measures.
• Optimise your communication after customer interactions. See "Case Study: RTL Interactive"!
• Personalise your messages based on favourite series, topics, authors, etc.
• Send cross-selling campaigns as a multibrand provider.
• ...
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Enterprise/group

• Meet enterprise/group requirements for technology easily.
• Run group-wide internal marketing, e.g. for personnel onboarding. See "Case Study: Deutsche Telekom"!
• Implement multilingual campaigns with particular efficiency.
• Create and manage your own apps for stakeholders with different roles and rights.
• Automate workflows specifically for group structures, e.g. approval/feedback processes.
• ...

Report: Agile Marketing Engineering

This report describes how you can use agile marketing engineering to cultivate long-term customer relationships and achieve significantly better results in a resource-efficient way.

Get more information from our report.
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Downloads and contact

 

Want to learn more about marketing engineering? Request our reports and case studies now, or just contact us to arrange a phone call! Just complete the following form. To receive the documents, please also click on the desired cover.

 
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Report: Agile Marketing Engineering
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Industry Report: Marketing Engineering in Finance
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Industry Report: Marketing Engineering in B2B
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Case Study: CosmosDirekt
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Case Study: Deutsche Telekom
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Case Study: BMW Motorrad
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Case Study: RTL Interactive
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Email marketing

Increase sales and customer engagement with effective marketing and service emails

You can achieve your objectives especially cost-effectively with email marketing. But why are many companies still not exploiting the full potential of email? Because good email marketing seems complicated and overly technical? It’s high time for a solution that combines super easy handling with the full spectrum of email marketing capabilities.

ELAINE® enables you to do truly customer-centred email marketing: from simple campaigns to highly personalised and automated communication at the right moment and in the right context. ELAINE® combines powerful capabilities with extremely user-friendly operation and automated workflows. Redefine your approach to email marketing!

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Email marketing facts

333.3Mrd.

emails will be sent every day worldwide by 2022 (The Radicati Group)
2.7Mrd.

emails and mobile and social media messages monthly via artegic ELAINE technology (artegic)
85%

of the German population uses emails (Eurostat)
32

average ROI per euro invested in email marketing (DMA)

Case study: RTL

In the launch phase of TV-NOW, RTL focused on interactive, intensive variant optimisation using the artegic ELAINE® marketing automation solution. New customer acquisitions were partially automated, and multivariant tests were developed and conducted. In the launch phase alone, more than 150 communication variants were implemented in multilevel campaigns.

The intelligent, multivariant optimisation achieves a result uplift of 575 per cent with open rates of up to 50 per cent.

Get more information from our case study.

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The email marketing capabilities of ELAINE®

  • Send your emails with just a few clicks every time, and control the timing or optimise the timing for every single customer so they receive the emails at the time they are most likely to open them.
  • Start automated email dispatches with any triggers desired, such as dates, purchases, customer interactions, life cycle status or locations.
  • Personalise all elements of an email for every single customer, e.g. the subject line, header graphics, salutation or offers. Even in real time using live data!
  • Optimise your email marketing through different test procedures, such as A/B tests, sampling tests and multivariant tests.
  • Record all relevant KPIs for analysing your email campaigns, e.g. delivery rates, open rates, click rates, conversion rates, devices used or post-click behaviour.
  • Ensure your emails are delivered with comprehensive whitelisting and a well-performing dispatch infrastructure.

Application cases for email marketing with ELAINE®

  • Increase your sales through personalised offers that are precisely tailored to your customers’ needs.
  • Engage your customers with automated loyalty and discount campaigns, such as sending coupons to premium customers.
  • Reactivate inactive customers through the automated sending of reminder emails after defined time frames.
  • Increase the perception of your service by sending high-quality, designed transactional emails with relevant service information.
  • Give your customers up-to-date information at all times thanks to real-time adaptation of content at the time they open the email.
  • Use ELAINE® for internal communications as well, such as for employee newsletters or automated onboarding of new employees.

ELAINE® Message Editor

With the ELAINE® Message Editor, you create and edit emails and other messages such as SMS text messages directly in the layout using the drag and drop function. All changes are applied instantly and can be checked directly in the target design. Link the content of your emails to conditions directly in the editor, so that certain content is only shown to selected customer segments, for example.
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ELAINE® transactional messages

Use transactional messages in ELAINE® for your marketing, enriched with customer-specific marketing elements, service information and dynamic content, e.g. cross-selling and upselling offers. ELAINE® also takes care of sending transactional messages from your shop back end, personalised and perfectly designed. By sending your transactional emails through the artegic dispatch network, they are also delivered safely and efficiently, with certified whitelisting.

Dynamic content with ELAINE®

With ELAINE® you create your emails with dynamic content that is populated in real time with personalised offers only at the time the emails are opened. Adapt content live to the use context and the most up-to-date data, e.g. to the device used, the weather, the availability of products or the customer’s most recent loyalty points accrual information.
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Case Study: Deutsche Telekom

Internal communication by email plays a central role at Deutsche Telekom. It comprises a number of different dialogues group-wide, which are initiated from different points by a number of internal offices and roles. These include, for example, the internal newsletter communications, various executive board communications, management changes, tool updates, program updates, project updates or surveys.

In this case study, we show how T-Systems uses ELAINE® to organise its global internal communications across all Group departments and divisions.

Get more information from our case study.

Email marketing posts from our blog

artegic AG The Marketing Engineers Blog

Email marketing dispatch errors: do error-free newsletters exist?

Errors are annoying, to some embarrassing and happen to everyone once in a while, even to the biggest and most successful companies, even in email marketing. Everyone who sends out mailings, has noticed a mistake in his or her newsletter after it has already been sent out. Everyone who receives newsletters, has already wondered or ...

The post Email marketing dispatch errors: do error-free newsletters exist? appeared first on artegic AG The Marketing Engineers Blog.

The successful use of social proof in B2B marketing

People like to orient themselves on what other people have already done or said. This also applies to purchasing decisions. So if a customer states that he has already noticed an offer, then the other can tempt him to do so. This phenomenon is called Social Proof and has become an integral part of the ...

The post The successful use of social proof in B2B marketing appeared first on artegic AG The Marketing Engineers Blog.

When voice assistant software reads your emails to you

Microsoft’s Cortana, Apple’s Siri, Amazon’s Alexa or the Google Assistant: language assistants have long since found their way into our everyday lives. And, of course, the voice assistants also read out emails. For marketers in email marketing, this generally means that mailings can reach users more easily and quickly. However, additional questions arise: Is the ...

The post When voice assistant software reads your emails to you appeared first on artegic AG The Marketing Engineers Blog.

artegic AG The Marketing Engineers Blog

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Case study: PAYBACK

PAYBACK is one of the world’s largest marketing platforms and reaches more than 30 million users in Germany with its offline, online and mobile channels. Each year more than one billion highly personalised marketing emails are sent.

In this case study we show how PAYBACK was able to reduce time spent creating marketing campaigns by more than 25 per cent overall by using our content processing solution. We also present the real-time sending of transactional emails at the POS, which PAYBACK implemented with selected retail partners.

Get more information from our case study.

Downloads and demo request

 

Want to learn more about email marketing with ELAINE®? Request our brochure and case studies now, or apply for demo access! Just complete the following form. To receive the documents, please also click on the desired cover.

 
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Checklist: 12 Tips for Email Marketing in E-Commerce
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Checklist: 13 Tips for Email Marketing in B2B
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Case Study: Deutsche Telekom
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Case Study: RTL Interactive
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Case Study: PAYBACK
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