largest direct insurer and largest risk life insurer in Germany, relies on
solutions from the digital CRM consulting and technology provider artegic AG
for its digital dialogue marketing. The main focus of CosmosDirekt's digital dialogue marketing
is the cross-selling of different insurance products as well as a direct and
individual approach to individual customers, both in customer acquisition and
in communication with existing customers. CosmosDirekt's trend-setting customer
centering in the insurance sector is based, among other things, on consistent
digitalization. This enables the direct insurer to implement customer-oriented
and highly personalized measures. artegic supports CosmosDirekt in making the
At the heart of ING Deutschland's cooperation with
technology provider artegic is the consistent further development of
customer-centric communication in digital channels. In the future, customer
communication in the e-mail sector will be organised centrally using the powerful
artegic ELAINE software technology. This will make the bank's digital
communication even faster and more individual, so that customers can be
supported proactively at the right moment, not just when it comes to specific
issues. The complexity of digital dialogue marketing increases with
every contact point and every trigger. To simplify processes and reduce costs,
ING in Germany is consolidating various systems and technologies into a
centrally controlled ...
RTL interactive GmbH relies on consulting and technology from the
real-time CRM provider artegic AG for customer loyalty and customer activation
for the Video on Demand Service TV NOW. The aim is to enable integrated,
customer-centric, digital dialogue as part of customer lifecycle communication. The core of the solution is a
customer-centric 360° database, in which data from customer profiles,
subscriptions and the video usage behaviour of the customers are merged, as
well as marketing automation, which controls individualised communication on
the basis of this data. Technically, the solution is based on an Apteco
FastStats data warehouse application which is seamlessly integrated in ELAINE
Marketing Automation by artegic. In this ...
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! Only one percent of those employed in the e-commerce sector see the economic situation as rather negative, whereas 85 percent rate the situation as positive to very positive and sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales - also the highest value measured so far.
Email marketing is a classic in digital dialogue marketing of B2B companies – whether it’s suppliers, mechanical engineering specialists, or wholesalers. It’s effective, has the highest return on investment of all digital marketing means, and it’s efficient. E-mail marketing is an indispensable part of every B2B company’s digital marketing mix. 59 percent of all marketers are convinced that e-mail marketing is their most effective communication channel in their marketing mix to generate sales (wordstream).
BMW Motorrad is a brand of BMW AG and is represented in numerous countries around the world. For worldwide sales, BMW Motorbike primarily relies on an indirect sales model through independent dealers. This case study illustrates how BMW Motorrad implements a comprehensive and seamless customer experience while ensuring the highest data protection standards against the background of the General Data Protection Regulation (GDPR). BMW Motorrad’s authorised dealers are in direct contact to customers and interested parties on site. Their tasks include consulting, offering test drives, carrying out service work and preparing individual offers including financing.However, interested parties usually perceive the various BMW Motorrad touchpoints ...