The health insurance company “Techniker Krankenkasse” relies on ELAINE technology by artegic

The health insuran­ce com­pa­ny “Tech­ni­ker Kran­ken­kas­se” reli­es on solu­ti­ons of the con­sul­ting and tech­no­lo­gy pro­vi­der artegic AG for its mar­ke­ting auto­ma­ti­on and digi­tal dia­lo­gue.

Digi­tal dia­lo­gue mar­ke­ting and, in par­ti­cu­lar, auto­ma­ted mai­ling cam­pai­gns are beco­m­ing increa­singly important for Tech­ni­ker Kran­ken­kas­se. In order to meet the high demands of poli­cy­hol­ders for a custo­mer-centric custo­mer expe­ri­ence, the com­mu­ni­ca­ti­on of Tech­ni­ker Kran­ken­kas­se is increa­singly indi­vi­dua­li­zed and auto­ma­ted. All poli­cy­hol­ders recei­ve exac­t­ly the infor­ma­ti­on that con­cerns and inte­rests them.

Key objec­tives of digi­tal dia­lo­gue mar­ke­ting at Tech­ni­ker Kran­ken­kas­se are to streng­t­hen custo­mer loyal­ty and the brand. Futher­mo­re, the acqui­si­ti­on of new custo­mers is beco­m­ing increa­singly important.

The mea­su­res taken by Tech­ni­ker Kran­ken­kas­se inclu­de various news­let­ters such as TK-News or TK-Maga­zin, cor­po­ra­te custo­mer news­let­ters, and high­ly indi­vi­dua­li­sed wel­co­me cam­pai­gns for new poli­cy­hol­ders. In addi­ti­on, more dia­lo­gue cam­pai­gns for spe­ci­fic tar­get groups are to be imple­men­ted in future.

“art­eig pre­vai­led in a Euro­pe-wide invi­ta­ti­on to ten­der and was awar­ded the con­tract with its exten­si­ve app­li­ca­ti­on pos­si­bi­li­ties. In par­ti­cu­lar, the uni­que sel­ling fea­ture of Pri­va­cy Admis­si­on Con­trol was a decisi­ve cri­ter­ion at the time for mee­ting our high data pro­tec­tion requi­re­ments. The exten­si­ve auto­ma­ti­on pos­si­bi­li­ties are also con­vin­cing”, says Keven Ohner, Con­tent & E-Mail-Marketing,Techniker Kran­ken­kas­se.

“Tech­ni­ker Kran­ken­kas­se is a pioneer in imple­men­ting a tru­ly custo­mer-centric custo­mer expe­ri­ence in the insuran­ce mar­ket. We are plea­sed to sup­port Tech­ni­ker Kran­ken­kas­se in this task. With our Pri­va­cy Admis­si­on Con­trol tech­no­lo­gy, we enab­le com­pa­nies to indi­vi­dua­li­ze their com­mu­ni­ca­ti­on while adhe­ring to the hig­hest data pro­tec­tion stan­dards.” says Ste­fan von Lie­ven, CEO of arte­gig AG.