Checklist: 12 Tips for Email Marketing in E-Commerce

E-Com­mer­ce is boo­m­ing. During the last years, the deve­lop­ments in the indus­try have only known one direc­tion: up! Only one per­cent of tho­se employ­ed in the e-com­mer­ce sec­tor see the eco­no­mic situa­ti­on as rather nega­ti­ve, whe­re­as 85 per­cent rate the situa­ti­on as posi­ti­ve to very posi­ti­ve and sales growth con­ti­nues unaba­ted, so that e-com­mer­ce sales in Ger­ma­ny in 2017 had an amount up to 48.7 bil­li­on euros, which cor­re­sponds to 13.22 per­cent of total retail sales – also the hig­hest value mea­su­red so far.

But even if busi­ness is going well, the­re is always space for impro­ve­ment. Howe­ver, adjus­ting some decisi­ve fac­tors in mar­ke­ting can have a major impact on busi­ness results. In the com­pe­ti­ti­on for vir­tu­al shop­ping bas­kets, it is important to arou­se the (purcha­sing) mood of custo­mers for your offe­red pro­ducts and to main­tain this mood over a long peri­od of custo­mer rela­ti­ons.

It does not necessa­ri­ly have to be the 360° custo­mer view with com­plex busi­ness intel­li­gence, but mea­su­res that are easy to imple­ment can also gra­dual­ly increa­se suc­cess. Even with just a few actions and without com­plex tech­no­lo­gy inte­gra­ti­on, pro­fi­ta­ble quick wins can be achie­ved.

But how can such mea­su­res in email mar­ke­ting con­cre­te­ly look like for e-com­mer­ce ope­ra­tors?

Checklist: 12 Tips for Email Marketing in E-Commerce

In this check­list we have com­pi­led 12 tips with which you can impro­ve your e-com­mer­ce email mar­ke­ting mea­su­res in short and long term. To recei­ve the down­load plea­se click on the cover an fill out the form.

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