WEB.DE and GMX, the portals of the 1&1 Gruppe, are employing software solutions by ECRM provider artegic for simpler and more efficient handling of CRM campaigns.
Integrability as a key factor
The degree of integrability into existing ERM, ERP, Web and marketing systems is one of the core criteria for success. Against this background, the main challenge for artegic consisted in the linking of the different GMX and WEB.DE systems, in particular in view of the enormous amount of data to be moved in the applications. artegic’s solutions come with a large number of different interfaces. Unique in this field is a high-speed import interface (Fast Swap API), which can import up to 30,000 data sets per second. This is 120 times faster than the speed of other comparable systems.
“High-performance solution and professional consulting”
“artegic is one of the first points of contact in the field of ECRM and has convinced us with its high-performance solutions and professional consulting from the start”, states Andreas Hinrichs, Head of Onsite Marketing at WEB.DE.
Stefan von Lieven, artegic CEO, sees the company’s market position strengthened with this new relationship: ”I am very happy about WEB.DE’s and GMX’s choice. The intensive evaluation process and the trust of the client confirm our claim to be Germany´s market leader in the field of standard software for email and RSS marketing.”